Marketing

Canva vs Crello – A Review and Comparison of Features

There are now multiple free and premium options for designing graphics with ease. We’ve covered a few of them in the past, including Canva (our recommended choice) when discussing how to set up a graphic design side hustle business. The graphic design space is competitive and ever-evolving. Today, we’re taking a look at two online …

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Substack Alternatives – Newsletter Platforms For Paid Subscribers

Substack isn’t the only newsletter platform that can help you grow and monetize an audience. And depending on your needs, Substack may not be the best choice. In fact, it’s probably not the best choice of newsletter platform for most people. Let me explain. Every month, almost 100,000 people type the word Substack into Google. …

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Email Tools – The Best Deliverability, Productivity, & List Management Services

Long live email. One of the world’s oldest internet technologies is alive and well and helping entrepreneurs and companies make millions in sales every year. And it’s not just about direct sales. In fact, email is one of the best communication channels. And with the rise of email newsletters (something that was considered dead a …

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7 Best Instagram Giveaway Tools – Plus Tips on Running Contests

Instagram is an outstanding platform for connecting with your customers and can be effective at bringing in new traffic to your business (if you do it right). If you’re having trouble building a following on Instagram, you’re not alone. There’s a lot of competition out there. According to Instagram, 90% of people on the platform …

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7 TikTok Analytics Tools For Social Media Marketing Success

Social media is one of the most powerful ways to get your message to the public. One of the youngest platforms is TikTok, and it’s proving to be a contender in the social media world.  Don’t believe me? Here’s an impressive statistic any marketer should take note of: According to a Sensor Tower report, within the first half-year of its …

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Surfer SEO Tips & Hacks: Get More From This On-Page Marketing Tool

Surfer SEO has taken the marketing world by storm since its release just a couple of years ago. Other tools perform similar functions, but it’s no surprise that Surfer has become one of the favourites among marketers. It’s devilishly simple to use and offers up just the right amount of information we need to improve …

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9 Of The Best Background Remover Tools Online

What was once the domain of highly specialised image editing tools and the laborious work of highly-paid graphic designers is now within the reach of literally anyone with an internet connection. Online “remove background” tools have been popular for a few years now but some have appeared and disappeared (pun intended) shortly afterwards. Other tools …

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How to Add Users to Google Search Console

Letting other people see your Google Search Console data can help with strategy, planning, and troubleshooting. By including members of your team, SEO partners, and marketers to your Google Search Console account, you gain the ability to collaborate on projects. Here’s how to do it. Go to https://search.google.com/search-console/ Find your website property from the pull-down …

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Fitness Business Ideas: Online Strategies for 2021

For health and fitness business owners and local business owners, 2021 continues to present the same challenges as the previous year. Lockdowns and restrictions on gyms, spas, personal trainers, and yoga studios have forced entrepreneurs to think outside the box. Taking action now is vital to staying ahead of changes in policies, customer behavioral changes, …

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Yoga Keywords – A Beginner’s Guide For Business Owners

Whether you’ve got a local yoga studio, run an e-commerce store, or produce an online yoga course, keyword research is essential for finding competitive topics, niches, services, and product descriptions to write about. In this blog post, I’m going to show you how to find great yoga-related keywords and also how to structure your content …

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6 Linktree Alternatives & A Free DIY Instagram Bio Method

Want multiple links in your Instagram bio but don’t like the idea of using a paid third-party product like Linktree? Why not create your own “link in bio” that leads to a personalised landing page, formatted to suit your brand. Instagram has always been the worst-performing social network in terms of traffic generation. Unless you’re …

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Content Marketing and SEO for Health And Fitness Businesses

Organic search engine traffic is the stream of (not paid search) relevant traffic to your website from Google, Bing, Yahoo, and other search engines, resulting from people’s search queries. When someone opens their web browser, goes to Google.com and types in the phrase, “Gym in Dublin”, for example, Google will process the search and provide …

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Brand Monitoring Tools & Services – How To Spy On Competitors

Brand recognition has a lot to do with the success of companies like Coca-Coca and Nike. Other companies offer similar products but people trust names they recognise. Names are important. Domain names can help or hinder a company. Your online footprint can make or break you. Your website, blog, social media account, lifestyle business, or …

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