What was once the domain of highly specialised image editing tools and the laborious work of highly-paid graphic designers is now within the reach of literally anyone with an internet connection. Online “remove background” tools have been popular for a few years now but some have appeared and disappeared (pun intended) shortly afterwards. Other tools …
Letting other people see your Google Search Console data can help with strategy, planning, and troubleshooting. Including members of your team, Search Engine Optimizers (SEOs), or marketers to your website’s Google Webmaster Tools is a matter of adding their email addresses to the right property. Here’s how to do it. Go to https://search.google.com/search-console/ Find your …
At this stage, every small business owner on the planet is feeling the effects of restrictions on movement and business lockdowns. Unless you live in a cave or on a deserted island, you will be affected. For health and fitness businesses and local business owners, taking action now is vital to mitigate the effects of the government-imposed …
How To Work On Your Local Health & Fitness Business During Lockdown
What is a landing page? A landing page is simply another URL on a website or platform that people land on after clicking through from another part of the internet. A landing page could be a page on your website that you direct people to after they click on your ads, sales pages, and internal …
Whether you’ve got a local yoga studio, run an e-commerce store, or produce an online yoga course, keyword research is essential for finding competitive topics, niches, services, and product descriptions to write about. In this blog post, I’m going to show you how to find great yoga-related keywords and also how to structure your content …
What Makes A Good Idea?There’s no such thing as a good or bad idea. Most of the time, it comes down to a couple of factors: Timing Luck Execution Instagram, for example, took off not because it was a brilliant idea but because it arrived just as people were looking for a way to share …
Crazy Business Ideas That Actually Worked – Now It’s Your Turn
Want multiple links in your Instagram bio but don’t like the idea of using a paid third-party product like Linktree? Why not create your own “link in bio” that leads to a personalised landing page, formatted to suit your brand. Instagram has always been the worst-performing social network in terms of traffic generation. Unless you’re …
A Better Way to Links in Your Instagram Bio [ Linktree Alternative ]
Lead generation is the art of getting people to express interest in your product or service. A lead can be anything from a word-of-mouth reference to an email address, a phone number or full profile of a potential customer. Getting regular quality leads can be the difference between a business that succeeds and grows and …
CrossFit has exploded in popularity in the last few years. The fitness trend has been increasing since inception in the early 2000s but the growth between 2015 and 2019 has been exponential. That’s great news for box owners in one way. In another way, there is more competition for members with CrossFit Boxes opening at …
Organic search engine traffic is the stream of (not paid search) relevant traffic to your website from Google, Bing, Yahoo, and other search engines, resulting from people’s search queries. When someone opens their web browser, goes to Google.com and types in the phrase, “Gym in Dublin”, for example, Google will process the search and provide …
Listening to podcasts has been really helpful in our development as entrepreneurs. Podcasts are a superb resource for learning. And many other bloggers and entrepreneurs feel the same. In the last few years, this form of content has been a great source of learning, inspiration and entertainment for many people and its popularity is growing. …
Brand recognition has a lot to do with the success of companies like Coca-Coca and Nike. Other companies offer similar products but people trust names they recognise. Names are important. Domain names can help or hinder a company. Your online footprint can make or break you. Your website, blog, social media account, lifestyle business, or …
In 2018, most of us in the marketing space understand the value of consistent branding across the internet. A good domain name will make promotion, sharing, and networking easier. Imagine trying to find social handles for MyMarketing-Tools-direct.co.uk ? Not an easy task. Short, memorable domain names are the way to go. As I’ve mentioned before …
Email marketing is still one of the most valuable marketing channels for any business. The only way of owning your audience and customers it to maintain email lists of your customers, followers, future prospects, and leads. If you have a business that depends on product sales then you need to start a mailing list. If …
With Google’s August 2018 update, marketing in the health and wellness niche has gotten a little harder. Authority, Expertise, and Trust are the new buzzwords in wellness marketing as businesses try to improve quality and reach. But if you follow the best practices laid out below, you’ll have a better chance of beating your competitors …
Why you should avoid Adwords Express and why Adwords is worth learning.
How to get reviews on Facebook business pages Business page reviews on Facebook are important for two reasons: 1. Reviews give your business credibility and more exposure on the world’s biggest social network. 2. Search engines such as Google use Facebook reviews as ranking signals. That’s why. Now let’s look at how to get Facebook …
Learn how to use competitor analysis tools to spy on businesses in your niche. Take your marketing to the next level!
As an SEO specialist, I often hear people devalue the services that the SEO industry offers. SEO experts and SEO specialists are sometimes seen as wizards that sell dreams. Getting to the first page, or the first position on Google is not easy and that’s often the dream being sold, but can the reality be …
If you’re looking for the quick answer, I’ll save you time: The best marketing strategy is the one that gets your business the highest return on investment. Adwords and Search Engine Optimisation (SEO) or Search Engine Marketing (SEM) have a place in the marketing plan for every business. But which one is cheaper, faster, and …
