Lead generation is the art of getting people to express interest in your product or service. A lead can be anything from a word-of-mouth reference to an email address, a phone number or full profile of a potential customer. Getting regular quality leads can be the difference between a business that succeeds and grows and …
CrossFit has exploded in popularity in the last few years. The fitness trend has been increasing since inception in the early 2000s but the growth between 2015 and 2019 has been exponential. That’s great news for box owners in one way. In another way, there is a lot more competition for members with CrossFit Boxes …
Organic search engine traffic is the stream of (not paid search) relevant traffic to your website from Google, Bing, Yahoo, and other search engines, resulting from people’s search queries. When someone opens their web browser, goes to Google.com and types in the phrase, “Gym in Dublin”, for example, Google will process the search and provide …
Listening to podcasts has been really helpful in our development as entrepreneurs. Podcasts are a superb resource for learning. And many other bloggers and business owners feel the same. In the last few years, this form of content has been a great source of learning, inspiration and entertainment for many people and its popularity is …
Brand recognition has a lot to do with the success of companies like Coca-Coca and Nike. Other companies offer similar products but people trust names they recognise. Names are important. Domain names can help or hinder a company. Your online footprint can make or break you. Your website, blog, social media account, lifestyle business, or …
In 2018, most of us in the marketing space understand the value of consistent branding across the internet. A good domain name will make promotion, sharing, and networking easier. Imagine trying to find social handles for MyMarketing-Tools-direct.co.uk ? Not an easy task. Short, memorable domain names are the way to go. As I’ve mentioned before …
Email marketing is still one of the most valuable marketing channels for any business. The only way of owning your audience and customers it to maintain email lists of your customers, followers, future prospects, and leads. If you have a business that depends on product sales then you need to start a mailing list. If …
Why you should avoid Adwords Express and why Adwords is worth learning.
high open rateHow to get reviews on Facebook business pages Business page reviews on Facebook are important for two reasons: 1. Reviews give your business credibility and more exposure on the world’s biggest social network. 2. Search engines such as Google use Facebook reviews as ranking signals. That’s why. Now let’s look at how to …
Learn how to use competitor analysis tools to spy on businesses in your niche. Take your marketing to the next level!
As an SEO consultant, I often hear people devalue the services that the SEO industry offers. SEO experts and SEO specialists are sometimes seen as wizards that sell dreams. Getting to the first page, or the first position on Google is not easy and that’s often the dream being sold, but can the reality be …
If you’re looking for the quick answer, I’ll save you time: The best marketing strategy is the one that gets your business the highest return on investment. Adwords and Search Engine Optimisation (SEO) or Search Engine Marketing (SEM) have a place in the marketing plan for every business. But which one is cheaper, faster, and …
New social media automation tools appear every other day. App developers try all the angles to attract customers in this competitive market. Tools like Buffer, HootSuite, and CoSchedule have lead the way in social media automation software. Each of these tools caters to a different market. But they do the same thing: free up time …
Most people will agree that the process for creating email signatures on Apple Mail leaves a lot to be desired. What has made it more bothersome is the fact that HTML signatures are not available by default. But before you create an HTML email signature you should be aware that it should only be used …
