The TikTok analytics tool you need depends on what you’re trying to measure. Your own videos, a potential influencer’s audience and a paid ad campaign each need a different view of the numbers.
This guide covers native TikTok analytics, third-party research tools and TikTok Ads Manager. I’ve also included an ecommerce research tool for readers interested in TikTok ads and Shop sales.
What do you need to measure on TikTok?
For your own account, look at which videos hold people’s attention and what you can learn about your audience. When choosing a creator to work with, examine their audience and recent content. For paid campaigns, track spending against the result you’re paying for, such as an enquiry or a sale.
Keep those uses separate when comparing tools. Research into another account can help you choose a creator or plan a video. You’ll need your own campaign reporting to judge whether your ads are paying off.
If you’re running the creator side of a TikTok Shop, Hubfluence is worth a look too. It combines creator discovery, TikTok and email outreach, campaign management, and reporting on creator performance and GMV.
The Best TikTok Analytics Tools
TikTok Studio: analytics for your own content
TikTok Studio gives you account and post analytics, along with information about your viewers and followers. Start here if you want to understand how your own content performs before paying for another tool.
Look for patterns across several posts. Which subjects get watched? Which videos bring people back? Use the audience information to check whether you’re reaching the people you want to reach. Available tools and metrics can differ between the app and web versions.
TikTok Ads Manager: reporting for paid campaigns
If you’re spending money on TikTok ads, start with the reporting in TikTok Ads Manager. You can access the advertising platform through TikTok for Business.
Ads Manager lets you build custom reports by campaign, ad group or individual ad. Choose the date range and metrics you need, then export the report or schedule it to arrive by email.
For a first report, include spend, destination clicks, conversions and cost per conversion. Decide what counts as a conversion before launching. A product purchase and a submitted enquiry tell you different things about a campaign.
Compare ads against the same goal and reporting period. An ad with cheaper clicks can still cost more per sale. For lead campaigns, check what happens after the form submission, too. Your CRM or booking records can show which enquiries become customers.
Ads Manager covers your paid campaigns. Keep using account analytics for organic content and research tools when you need to investigate other creators or competitors.
Exolyt
Exolyt is a TikTok analytics tool for social media managers, digital agencies, influencers, and TikTok marketers. Get insights on any account profile or video. If you’re looking for a way to build a campaign strategy based on a competitor’s strategy or a similar account’s successes, this is the tool for you.
Exolyt was created by four passionate coders from Helsinki, Finland with the vision of helping influencers and marketing managers to improve their performance. I think they’ve done a pretty good job. Here’s why.
Exoloyt provides influencers and agencies with an abundance of information. You can measure and track profiles based on daily progress, follower count, engagement rates, video views, comments, and more. This tool is the place to see how your competitors are doing. And a great feature is the ability to compare accounts. You will get a simple analysis of your campaign progress with a side-by-side comparison.
For influencers, it’s a great way to keep on top of your competitors’ strategies. Marketing and social media agencies can present these reports to clients and or use them to build stronger marketing campaigns.
Social media agencies and marketers get one of the most powerful suites of tools for TikTok monitoring and insights. If you run a marketing agency that works with TikTok influencers or you run your own organic and paid TikTok campaigns, Exolyt is an invaluable tool.
A very powerful app with one of the nicest-looking user interfaces and a fast search.
Plans start at $49 for the Influencer plan monthly subscription. There are two other plans: Agency ($249) and Enterprise ($599). There’s also a free trial that you can sign up for without adding your credit card details.
The Agency plan is particularly interesting for TikTok agencies or social media agencies looking to create influencer campaigns and produce comprehensive reporting for clients. This plan allows you to find, track, and analyze hashtags and sounds. Compare competitors and accounts, and get estimates on the number of followers a post could generate. Export data to CSV for reporting.
Click the button to get a discount code applied (FATFROGMEDIA) for 50% off your subscription.
HypeAuditor
If you’re serious about influencer marketing, HypeAuditor is a tool you’ll want to check out. It’s designed to help brands and agencies find the right influencers and manage campaigns effectively. Serious influencers and social media agencies loveHypeAuditor for several reasons. This tool provides easy to digest graphs with all the information you need for a knockout content strategy. With this analytics tool, you can search with a profile name or hashtag, and you can use it for Instagram accounts too.
Key Features:
• Influencer Discovery: Search through a vast database of influencers across platforms like Instagram, TikTok, Twitch, X (formerly Twitter), and YouTube. You can filter by audience demographics, engagement rates, and more to find the perfect match for your brand.
• In-Depth Analytics: Deep dive into influencer data with 35+ metrics like audience location, age, gender, and engagement. This way, you know your influencers have actual, engaged followers.
• Campaign Management: Manage your influencer marketing campaigns from planning and tracking to completion. Media plans, KPI estimates, and performance insights help keep your campaigns on track.
• Market Analysis: Gain insights into your competitors’ influencer marketing strategies and stay updated on industry trends. This includes competitor analysis, global market research, and trend analytics.
Search a hashtag and get detailed information on the top posts, the caption posts most used, the top accompanying hashtags (very important), and a section where you can identify potential influencers and contributors.
HypeAuditor also offers free tools like the Instagram Engagement Calculator and TikTok Engagement Rate Calculator, which can help you assess engagement rates and audience authenticity. As with the other tools, you get access to metrics such as likes, comments, shares, and engagements. But there’s a lot more packed into this comprehensive analytics platform. It’s the most complete competitive analysis and content optimization platform for TikTok.
TikBuddy
TikBuddy offers a sleek and user-friendly interface for a better TikTok social listening experience. The TikTok monitoring platform offers many tools both for agencies and influencers.
Check out the top hashtags used by TikTok influencers every day. Discover the most popular music and videos. Discover content creators based on keywords. Search based on ratings to find the best content creators.
Agencies and marketers can easily identify the most effective ads and copy ideas based on what’s already working. In addition, you can track the progress of videos and TikTok influencers in real-time.
TikBuddy offers a sleek and user-friendly interface for a better TikTok social listening experience. The TikTok monitoring platform offers many tools both for agencies and influencers.
Check out the top hashtags used by TikTok influencers every day. Discover the most popular music and videos. Discover content creators based on keywords. Search based on ratings to find the best content creators.
Agencies and marketers can easily identify the most effective ads and copy ideas based on what’s already working. In addition, you can track the progress of videos and TikTok influencers in real-time.
Tokfluence
With Tokfluence, you can search through over 10 million TikTok accounts using a variety of criteria, making it easy to find influencers who are a good fit for your campaign. You can also filter and analyze influencers to get a better sense of their audience and how they might be able to help you reach your goals. Plus, Tokfluence makes it easy to run successful influence marketing campaigns.
Tokfluence’s audience analysis allows you to do what is called a “fake check” to see if an account has bought followers rather than gained them organically. You can also get a detailed analysis of demographic information to make sure the influencer speaks to your target audience.
Also, if you want to branch out into YouTube and Instagram influencer marketing, Tokfluence offers analysis tools for those platforms too.
Pentos
TikTok campaign monitoring just got better with Pentos. They pride themselves on the fact that users can use profiles, hashtags, songs, and videos to analyze their campaign strategy.
Pentos has a three-tier pricing design for their service. The starter plan costs $29 per month and the Pro account will set you back $249 per month. There’s a 7-day free trial where you can test everything out. The free tools include a Virality Calculator and an Engagement Rate Calculator.
The biggest downside is the lack of real-time updates. It refreshes only once daily.
Popsters
Popsters is a familiar tool for many social media managers and influencers. Analyze profiles, captions, and hashtags on 12 different platforms. You do not have to register to use Popsters for TikTok analytics and the reports are free.
Users have access to six sections of metrics that include engagement rate per hour and day. You can learn what posts are attracting visitors and sort them by engagement, length, and popularity.
A 7-day trial will give you time to check out the platform before committing to plans which start at a reasonable $10 per month.
Basic statistics like the number of shares, likes, and comments on posts for the past year are available.
WinningHunter: TikTok Product and Advertising Intelligence
WinningHunter is here for a different job. It will not tell you when your followers are online or whether your latest organic video improved your account engagement.
It is aimed at ecommerce operators researching what sells. You can search TikTok ads, find trending products and examine TikTok Shop sellers, creators and competing stores. Its TikTok Shop tools include estimated GMV, product sales, creator performance and livestream data.
This is particularly useful if you use TikTok to find products, research advertising ideas or identify creators who appear to generate sales. The GMV and revenue numbers are estimates, not access to a competitor’s private accounts. Treat them as directional research data.
If you only need to analyse your own TikTok account, use TikTok Analytics or a tool such as Exolyt. If you want to know which products, shops and ads appear to be making money, WinningHunter is the more relevant option.
Tips to Help You Choose the right tool
We have given you a lot of information, and it just wouldn’t be right if we didn’t give you some tips to help you choose the best software.
Agencies with serious TikTok analytics requirements might want to look at Analisa or Melody Socials. The superior search features will let companies create a detailed and successful content strategy. Beginners and casual analytics fans can use any of the free tools or the lower plans on Analisa and Exolyt.
Popsters is great for users who just want to track the performance of a campaign. It analyses profiles and hashtags and gives users easy-to-use charts for comparison. If you are looking to focus on video or music, then Pentos is a good choice.
If you run a TikTok Shop or use TikTok to research products and advertising, WinningHunter is the better fit. For analysing the performance of your own organic account, stick with TikTok Analytics, Exolyt or one of the conventional account analytics tools above.
Because large companies, digital agencies, and small businesses know the significance of influencers, we recommend using Social Insider for the influencers of the world.
Conclusion
TikTok is on the scene and isn’t going away anytime soon. Because of its popularity, it’s all the more important that small businesses, digital agencies, and even corporations use this social media platform effectively.
