Hidden Gems: Niche Marketing Tools for SEO, Reddit & Quora

Since some of these tools are relatively new, you won't find them on roundups or lists because, well, most lists are out of date. Let's be honest, most SEO tools come from a time when going after a big keyword was the only path to success.

Niche Marketing Tools: Long-tail SEO keyword software, Reddit marketing tools & Quora question finders

Times have changed and there are now avenues for content creation, traffic generation, and backlink building.

Try all of these niche tools to discover keyword gems and open up some new avenues for traffic.

It doesn't matter if you own a small local business, you're a blogger, you run an online course, or you're an in-house SEO marketer – you can use these apps to grow your business.

marketing niche tools for audience research


lowfruits SEO long tail keyword research niche marketing tool

LowFruits is probably the best keyword research tool out there at the moment (the other recommended option is Keysearch).

If you've been using Ahrefs, MOZ, and even Google's own keyword tool, LowFruits will be a breath of fresh air. Gone are the terribly inaccurate “difficulty metrics” and ridiculous volume indicators – these days, this stuff matters less and less.

Unless you're working on SEO for Forbes or The Guardian, it's better to focus less on ‘fat head keywords' (difficult, high volume keywords) and focus more on ‘long tail keywords', those phrases that are often about answering questions. At least, that's how a lot of marketers are approaching content marketing now that big sites have eaten up all the top keywords.

Fat head keywords are single or double words with an especially high search volume. They are some of the most in-demand keywords. They only describe your company in broad strokes and are not as specific as long tail keywords. Fat head keywords are the natural progression from broad keyword searches. They aren't an exact match for the product or service name, but they're a lot closer than broad keyword searches.

A recent update to the software is the Domain Explorer tool. It's your shortcut to understanding your competitors without diving deep into reports or search results. You get access to a huge database of 170K+ low-DA websites, can filter by niches, DA, traffic, and monetization, and only English language sites are included. You'll figure out how these sites rank well despite low DA, and how you can do it too! Use it when entering a new niche, to learn from others' strategies, or to decide on monetization methods.

Instead, you've got juicy keywords that nobody else is targeting but will bring you lots of traffic if you nail the content around them.

Long tail keywords are, generally speaking, those phrases with more than three or four words. For example, “how to make an omelette” is a long tail keyword while “omelette recipe” is not. The majority of search queries have more than one word – they contain multiple terms, many of which are long-tail.

Let's review how LowFruits works:

  • Enter a seed keyword – make this short and rather generic.
  • “TikTok influencer” not “best British TikTok influencers”
  • “Mexican food”, not “best cheap Mexican dinner recipes”
  • Let the tool find juicy keywords and then examine the results.

You should have hundreds, if not thousands, of low-hanging fruit (LowFruits SEO) keywords that you can either examine further inside LowFruits or export to analyze in another tool.

LowFruit's Sitemap Extractor reveals your competitors' topic plans, website layouts, and keywords from the sitemap. Input their domain and export any competitor's sitemap with keywords. This tool gives you the focus keywords for every page, beyond just current ranking performance.

Low Fruits has its own keyword difficulty scoring system which is excellent but you could always export the results into SE Ranking or Keysearch for further processing.

There are two pricing structures: credits-based and subscription-based. If you only occasionally use the tool, the credits-based subscription might be better. Power users should sign up for a subscription. You can probably cancel some of your other keyword research tools to pay for it.

🔥 Keyword Insights

Keyword Insights research content platform screenshot

Keyword Insights differentiates itself with some features aimed at refining content strategy and SEO, such as AI Chat Assistance, Topical Layer Optimization, and AI Brief Generation.

Use the platform for generating, grouping, and optimizing keyword clusters. Generate lists of related keywords from a single seed keyword. This helps reduce dependence on multiple tools. The intuitive keyword clustering features, which group terms with similar intent, are great for building content briefs that cover everything required to rank well in search engines.

Keyword Insights promotes itself as one of the best tools (in a sea of SEO and keyword tools) for finding the search intent behind keywords. This feature, combined with its in-house algorithm for cluster analysis, simplifies the typically complex task of selecting the best keyword from each cluster.

The AI-driven content briefing tool and an AI-powered writing assistant help guide the writing process for entrepreneurs or teams of human writers. This integration of research, writing, and optimization on one platform keeps everything in one place and makes for an easy-to-navigate workflow for content creators.

In comparison to Jasper and Surfer, Keyword Insights positions itself competitively. Priced between the two, it offers unique features like AI content detection and AI writer templates, making it worth a look for those focused on SEO.

With upcoming additions like plagiarism detection and a competitor analysis heatmap, Keyword Insights is shaping up to be a robust tool for modern SEOs.

🔥 KeywordsPeopleUse

KeywordsPeopleUse gives marketers unique insights into customer questions. It's an AI-driven keyword research platform that helps you uncover questions your potential customers or readers are asking and helps you identify the opportunities to create content to answer those questions.

Marketers strive to better understand their customers' needs. But digging through search engine results and forums to uncover questions is tedious. KeywordsPeopleUse offers a suite of automated tools focused on surfacing the questions people commonly ask.


The tool pulls real-time data from the following sources and tools to present users with visualized mappings of related search queries and questions related to any given topic:

  • People Also Ask (PAA) Queries
  • Google Autocomplete
  • Keyword Generator
  • Reddit & Quora
  • Google (using Content Explorer).

Visual clustering of related queries also simplifies analyzing large datasets compared to traditional spreadsheet downloads. Marketers and bloggers use the tool to refine long-tail targeting, build authoritative content hubs, and discover new growth opportunities.

Using the latest OpenAI language models, this powerful keyword AI assistant provides answers to keyword, content, and SEO-related questions.

With real-time signals and productivity features, it forms a robust starting point for optimizing any content strategy

🔥 GSC Content Analytics by Frase

Another tool from my favorite content marketing software performs content analytics on your Google Search Console properties.

It's all automated and the results are incredibly useful.

Open a GSC website property and get detailed statistics on ‘Clicks Growth', ‘Rank Rate', and ‘Average Position' for any page, query, or country.

frase gsc analytics clicks growth visualizer

Filter for Quick Wins, Opportunities, Decaying pages, Unranked, Ranked, and Top Results to see which pages need editing, which need a lot of work, and which are slowly losing visibility in the SERPs.

frase seo tool for content opportunities

Few website owners are taking advantage of this valuable tool. 

In spite of the fact that Frase doesn't heavily promote this tool, it can be used to overhaul the entire content of a website and make strategic decisions regarding site structure and future content planning. 

Start a 5-day Frase trial for just $1

🔥 InLinks

InLinks uses a proprietary semantic analyzer and knowledge graph to deliver expert-level data. The platform analyzes each new page and provides page-level recommendations based on semantic search. Find out which internal links are most effective using InLinks. It helps you to identify which pages need internal links, and which ones shouldn't be linked to at all.

Based on entity-based optimization, InLinks provides SEO recommendations that take into account both text and the underlying structure of the document.

And if that all sounds a bit much, don't worry. The automated instructions will tell you exactly what you need to do to improve your rankings and beat your competitors in the SERPs.

InLinks is a bit of a secret weapon among those in the know in the SEO world. It's an underground tool that few people know about, but it helps its customers achieve great things.

The FAQ schema generator is another time-saving SEO feature. InLinks parses your content for questions. Then, it automatically generates an FAQ Schema and generates the best answers to those questions that you can directly integrate into your content.

🔥 Named Entities Indexing Checker

This tool is also from InLinks but it's entirely free to use. You don't even need an InLinks account.

The Named Entities Indexing Checker is a valuable, free SEO tool for enhancing web content visibility. As it scans your webpage, it extracts and identifies entities that Google recognizes and suggests appropriate schema to optimize your page.

The tool identifies and offers suggestions to improve the visibility of Named Entities (key components of the search engine algorithm that Google uses to rank web pages) within your web content. NEs are about context and relevance, painting a clearer picture of a page's content.

Generate improved SEO-oriented content that is more likely to rank well on search engine results pages (SERP).

Submit a URL, and the NEs detected by Google are displayed; click “Improve this” to get schema.org markup to optimize your content. 


gummysearch reddit audience research tool

Reddit gets half a billion monthly visitors and the majority of users are in the United States. It's an understatement to say that Reddit is a really influential and important website.

Subreddits are like a big community bulletin board for topics on any and every subject: from gardening to productivity, to knitting and makeup.

They’re also goldmines for content ideas. The people who subscribe to these forums are passionate about their hobbies and excited to share their knowledge with others. If you can provide a helpful guide, or create content that helps Redditors, you’ll be able to drive traffic back to your site and gain exposure through the forum. This is Reddit marketing in it's simplest terms. Gummysearch is a Reddit ‘keyword' powerhouse.

It's a unique social network and one of the best places to discover:

  • What people don't like about your competitors
  • What people are asking about products in your niche
  • What people are looking for
  • Which types of content resonate with people in your niche
  • What kinds of problems your target customers or audience are experiencing.
  • And a lot more.

GummySearch is a new reddit marketing tool that not only looks amazing (love the slick interface and fast user interface), it's an absolute beast when it comes to discovering interesting discussions, pain points, opportunities, and people looking for answers.

Once you've familiarized yourself with GummySearch, you should see many opportunities for marketing on Reddit.

🔥 Mine My Reviews

mine my reviews ai tool for marketers

Mine My Reviews helps you turn your customer testimonials into strategic insights. This tool quickly reveals the words and phrases they often use. You can spend more time on stuff that works and less time reading through piles of reviews and analyzing data.

With Mine My Reviews, feedback becomes your secret weapon—spot improvement suggestions and beef up your offerings to uplift customer experience.

And there's another reason to use this tool: the chance to ‘borrow' inspiration from your competitors.

Here's how you play the spy game: Add a URL from your competitor's review page and let the AI tool sift through their praises and pans, rants and raves. Identify where your competitors are slipping up (not hard to do as the tool gives you all the information you need), and capitalize on their shortcomings. With Mine My Reviews, knowledge becomes power!

🔥People Also Ask by Frase

It is possible you have never heard of the People Also Ask tool by Frase. It's understandable as the company doesn't heavily promote this great new SEO tool. Perhaps you've never heard of Frase. I recommend you take a good look at both the free and paid software. Frase's suite of SEO tools is key to the success of my content websites and marketing company.

Let's look at the 100% free tool that identifies questions your audience is asking. Enter a query, question, or simple phrase and the tool will return a list of related questions that it finds on Google. If you see a highly relevant question and would like to dive deeper, just click the question and Frase will look for related People Also Asked questions on Google.

If you thought that was helpful, try Frase's free AI-powered content writing tools to automatically answer those questions.

Answering Google's People Also Ask search questions is a great way to get featured snippets for your content. Additionally, it's a fantastic way to generate content ideas.


people also asked seo tool for marketers

AlsoAsked is a tool that provides unparalleled insight into search intent with live, geo-specific “People Also Ask” questions. Get more headline clicks, write better converting PPC ads, structure content effectively, and get long-tail traffic thanks to deep Google data.

AlsoAsked is terrific at discovering keywords for effective FAQs and helping you identify content gaps.

The interface couldn't be easier to use and the visually represented topic groupings are pleasing to the eye (as well as being super useful).

AlsoAsked is an invaluable tool for anyone involved in content creation. If you want to get in tune with potential customers and boost engagement, AlsoAsked is the way to go.


qapop quora marketing research tool

Quora is an absolute gold mine of content ideas, potential customers, and people who would benefit from your service or from reading your content.

But there's a lot of crap on Quora. And which questions are worth answering? How to find the gold in the dirt?

The answer is one of my favorite marketing tools at the moment, QApop.

Here's how it works:

  • Use QApop's Report tool to find questions around your topic or seed keyword. Think of it as a Quora SEO tool.
  • You can also enter competitor keywords and even brand terms to see if there's anything you could answer.
  • Find out which questions have the most views and the least answers.
  • Discover which answers have received the most upvotes and the highest traffic.

It's pure gold. QApop is the best Quora keyword research tool at the moment.

And then comes the really interesting parts of using QApop for topic research.

Use the Content Draft tool to begin drafting an answer to a query. It's an Artificial Intelligence drafting tool so it can write the answers for you. Nice!

The first screen you will see offers you three ways to answer:

  • Blog Post to Answer – use content from another URL to deliver a reply
  • Answer to Answer – Use the content in another Quora answer URL to deliver your reply.
  • Question from blog post – coming soon (I'm looking forward to seeing how this tool works)

Get 10% OFF QApop with code FFM

Marketing Nuggets Newsletter: Advice, Tips, News & New Blog Posts

Get a curated list of the lastest posts on Fat Frog Media and marketing tips from around the web.
A couple of times a month. Free. Packed full of good stuff.

Scroll to Top