SEO

Local SEO & Marketing for Small Business

Local SEO Marketing is a concept that has really taken hold in the last couple of years. Google has clamped down on spam links and irrelevant backlinks. Guest post blogging has, according to some important sources, also declined as a valuable link-building strategy.  There are fewer avenues for improving your results in organic search. Content …

Local SEO & Marketing for Small Business

Content Marketing and SEO for Health And Fitness Businesses

Organic search engine traffic is the stream of (not paid search) relevant traffic to your website from Google, Bing, Yahoo, and other search engines, resulting from people’s search queries. When someone opens their web browser, goes to Google.com and types in the phrase, “Gym in Dublin”, for example, Google will process the search and provide …

Content Marketing and SEO for Health And Fitness Businesses

Monitor Backlinks Review – A Solid Backlink Tool

Monitor Backlinks is a backlink checker tool with some unique workflows and tools. It’s a tool with a lot of potential for marketing and growth. I’ll show you how to use it for backlink building, rank tracking, and for spying on competitors. Overview My first impressions of the tool’s interface were that it was a little …

Monitor Backlinks Review – A Solid Backlink Tool

The Future Of Local SEO – Hint: No Organic Website Traffic

I can see a day when local businesses do not get clicks to their websites from organic search. This is already beginning to happen. Google’s consuming of all available space on the first page SERP (Search Engine Ranking Page) means that fewer people even see your website’s link. What does that mean for small businesses …

The Future Of Local SEO – Hint: No Organic Website Traffic

How To Change The Domain Name Of Your WordPress Website

For most businesses, re-branding means changing domain names. In some cases, the business name won’t change but the domain will need to. An example of the latter might be if your domain name example.net is changing to example.com. The company name remains the same but the domain name changes. You might even change from HTTP …

How To Change The Domain Name Of Your WordPress Website

The Google Medic Update: Health Niches Penalties In 2018

On August 1, Google implemented a new algorithm which caused a stir in the SEO community. Nobody outside of Google (and possibly inside the search engine giant) knows what the algorithm changes were designed to do. We can only speculate, test, and analyse. But some industries saw huge changes in their search traffic. Update: Since August …

The Google Medic Update: Health Niches Penalties In 2018

How Voice Search Will Affect Your SEO

Google Assistant is Google’s artificial intelligence (AI) voice search service based on natural language processing (NLP). In short, voice search technology understands you when you ask it a question. It can answer you too. Instead of typing your search in Google.com, with Google Assistant you ask questions using your own voice and the software provides …

How Voice Search Will Affect Your SEO

Speed up WordPress with W3 Total Cache Plugin

Improving a site’s efficiency is often an overlooked practice. A good example of software ripe for some optimization work is WordPress. Out of the box, WordPress is an excellent tool for building a blog or business website but it’s rather inefficient unless tweaked a little. Caching for WordPress is a great way of squeezing a …

Speed up WordPress with W3 Total Cache Plugin

Find Keywords for Content Marketing – The Fast Guide

This is a fast guide to keyword research. I use other methods such as examining Quora questions, analyzing Amazon book titles, and researching Reddit queries. I also use different tools depending on the type of content, the competition, and the niche. But this guide will show you how to get some great ideas fast. Here …

Find Keywords for Content Marketing – The Fast Guide

Do You Need An SEO Specialist?

As an SEO consultant, I often hear people devalue the services that the SEO industry offers. SEO experts and SEO specialists are sometimes seen as wizards that sell dreams. Getting to the first page, or the first position on Google is not easy and that’s often the dream being sold, but can the reality be …

Do You Need An SEO Specialist?

SEM vs PPC – Marketing Strategy

If you’re looking for the quick answer, I’ll save you time: The best marketing strategy is the one that gets your business the highest return on investment. Adwords and Search Engine Optimisation (SEO) or Search Engine Marketing (SEM) have a place in the marketing plan for every business. But which one is cheaper, faster, and …

SEM vs PPC – Marketing Strategy

WordPress Accelerated Mobile Pages

Accelerated Mobile Pages (AMP) is a hot topic at the moment, appearing on news and social media feeds frequently. As with every new Google directive, there’s always a period where website owners are figuring out whether they should invest time and effort into learning about the new technology. Here I’ll explain why AMP should definitely …

WordPress Accelerated Mobile Pages

5 Counterintuititve Hacks to Boost Website Traffic

Free traffic from SEO is awesome. Out of all of the potential sources of traffic to your blog or business website, organic traffic from Google, Yahoo, Bing, and the other search engines gives the best return on investment. After you’ve invested time and energy into creating great content and building backlinks check out these counterintuitive …

5 Counterintuititve Hacks to Boost Website Traffic