At Fat Frog Media, we manage a successful food blog as a side project. And we’ve learned a lot from practical experiences about what works on food blogs. The techniques that get results are not the same as one would apply to a marketing blog, or a fitness blog, or pretty much any other genre. …
Free traffic from SEO is awesome. Out of all of the potential sources of traffic to your blog or business website, organic traffic from Google, Yahoo, Bing, and the other search engines gives the best return on investment. After you’ve invested time and energy into creating great content and building backlinks check out these little-known …
Local SEO Marketing is a concept that has really taken hold in the last couple of years. Google has clamped down on spam links and irrelevant backlinks. Guest post blogging has, according to some important sources, also declined as a valuable link-building strategy. There are fewer avenues for improving your results in organic search. Content …
Organic search engine traffic is the stream of (not paid search) relevant traffic to your website from Google, Bing, Yahoo, and other search engines, resulting from people’s search queries. When someone opens their web browser, goes to Google.com and types in the phrase, “Gym in Dublin”, for example, Google will process the search and provide …
Monitor Backlinks is a backlink checker tool with some unique workflows and tools. It’s a tool with a lot of potential for marketing and growth. I’ll show you how to use it for backlink building, rank tracking, and for spying on competitors. Overview My first impressions of the tool’s interface were that it was a little …
I can see a day when local businesses do not get clicks to their websites from organic search. This is already beginning to happen. Google’s consuming of all available space on the first page SERP (Search Engine Ranking Page) means that fewer people even see your website’s link. What does that mean for small businesses …
For most businesses, re-branding means changing domain names. In some cases, the business name won’t change but the domain will need to. An example of the latter might be if your domain name example.net is changing to example.com. The company name remains the same but the domain name changes. You might even change from HTTP …
On 1st August 2018, Google implemented a new algorithm which caused a stir in the SEO community. Nobody outside of Google (and possibly inside the search engine giant) knows what the algorithm changes were designed to do. We can only speculate, test, and analyse. But some industries saw huge changes in their search traffic. Update: …
Google Assistant is Google’s artificial intelligence (AI) voice search service based on natural language processing (NLP). In short, voice search technology understands you when you ask it a question. It can answer you too. Instead of typing your search in Google.com, with Google Assistant you ask questions using your own voice and the software provides …
Improving a site’s efficiency is often an overlooked practice. A good example of software ripe for some optimization work is WordPress. Out of the box, WordPress is an excellent tool for building a blog or business website but it’s rather inefficient unless tweaked a little. Caching for WordPress is a great way of squeezing a …
This is a fast guide to keyword research. I use other methods such as examining Quora questions, analyzing Amazon book titles, and researching Reddit queries. I also use different tools depending on the type of content, the competition, and the niche. But this guide will show you how to get some great ideas fast. Here …
Learn how to use competitor analysis tools to spy on businesses in your niche. Take your marketing to the next level!
As an SEO consultant, I often hear people devalue the services that the SEO industry offers. SEO experts and SEO specialists are sometimes seen as wizards that sell dreams. Getting to the first page, or the first position on Google is not easy and that’s often the dream being sold, but can the reality be …
I know that when I choose a backlink checker I want the process of monitoring, finding, and reporting backlinks to be automated. I’m busy with writing, building businesses, and promotion. I’m sure you are too. I understand the importance of link building and I know that putting time into this SEO task can reap great …
Yoast SEO plugin tutorial updated for 2019 In the WordPress space, there are a couple of contenders for general SEO plugin, but Yoast is the most consistently easy to understand and implement. Yoast SEO deals with on-page SEO. If you want your site to rank in Google then you should really be taking a keen …
If you’re looking for the quick answer, I’ll save you time: The best marketing strategy is the one that gets your business the highest return on investment. Adwords and Search Engine Optimisation (SEO) or Search Engine Marketing (SEM) have a place in the marketing plan for every business. But which one is cheaper, faster, and …
Accelerated Mobile Pages (AMP) is a hot topic at the moment, appearing on news and social media feeds frequently. As with every new Google directive, there’s always a period where website owners are figuring out whether they should invest time and effort into learning about the new technology. Here I’ll explain why AMP should definitely …
