It won’t have escaped your notice that video is an increasingly popular trend for brands and marketers in 2018. As well as being a highly effective marketing tool, it’s also great for explaining ideas and concepts in a way that is clear, visual, and easily digestible. 📹 Read our list of recommended video marketing software …
This guide to starting a fitness blog for beginners will show you how to avoid costly mistakes, how to set up a traffic-generating website, how to find topics to write about, and how to dominate your fitness niche.
All images are not created equal. The photos, images, and designs on your website can have a huge impact on a website, and not just in terms of aesthetics. Don’t fall foul to Google penalties and don’t annoy your visitors. Take advantage of the SEO benefits and performance gains from creating the perfect web images. Here’s …
Local SEO Marketing is a concept that has really taken hold in the last couple of years. Google has clamped down on spam links and irrelevant backlinks. Guest post blogging has, according to some important sources, also declined as a valuable link-building strategy. There are fewer avenues for improving your results in organic search. Content …
In the last few years, the buzz has been about Facebook’s Ad network. And buying ads on the social media giant has become one of the only ways to reach people now that organic reach is dead and gone. Google Ads have not gone away however. In fact, Google’s Ad Network is still the biggest …
I get asked all the time for recommendations on web hosting companies. The questions come from business owners frustrated with GoDaddy’s awful service and marketing funnels. Or they’ve been duped into signing up for some half-baked hosting service. If you’re not happy with your hosting account, you should change. Switching web hosts can seem like …
One problem that marketers and small businesses face is knowing where to spend their money and marketing efforts. Modern analytics and cookie technology are great at helping us view visitor traffic as it flows around our website or app. But we often struggle to know which marketing message resonates best with our clients, which social …
Organic search engine traffic is the stream of (not paid search) relevant traffic to your website from Google, Bing, Yahoo, and other search engines, resulting from people’s search queries. When someone opens their web browser, goes to Google.com and types in the phrase, “Gym in Dublin”, for example, Google will process the search and provide …
WordPress is an excellent tool for newbie bloggers. It’s simple to install and straight out of the box offers an easy path to publishing content. The most popular blogging platform in the world became the most popular Content Management System (CMS) through more than 10 years of development. The benefits of WordPressfor new users are …
I can see a day when local businesses do not get clicks to their websites from organic search. This is already beginning to happen. Google’s consuming of all available space on the first page SERP (Search Engine Ranking Page) means that fewer people even see your website’s link. What does that mean for small businesses …
For most businesses, re-branding means changing domain names. In some cases, the business name won’t change but the domain will need to. An example of the latter might be if your domain name example.net is changing to example.com. The company name remains the same but the domain name changes. You might even change from HTTP …
In 2018, most of us in the marketing space understand the value of consistent branding across the internet. A good domain name will make promotion, sharing, and networking easier. Imagine trying to find social handles for MyMarketing-Tools-direct.co.uk ? Not an easy task. Short, memorable domain names are the way to go. As I’ve mentioned before …
Google Analytics is a must-have tool for any online entrepreneur. If you care about improving the user experience, getting more customers, and understanding how to improve your website, you should install this free tool. There are good alternatives to Google’s analytics software, but Google Analytics (GA) is free, it has the power of Google (Alphabet) behind …
On August 1, Google implemented a new algorithm which caused a stir in the SEO community. Nobody outside of Google (and possibly inside the search engine giant) knows what the algorithm changes were designed to do. We can only speculate, test, and analyse. But some industries saw huge changes in their search traffic. Update: Since August …
Email marketing is still one of the most valuable marketing channels for any business. The only way of owning your audience and customers it to maintain email lists of your customers, followers, future prospects, and leads. If you have a business that depends on product sales then you need to start a mailing list. If …
Would you like to sell a physical product online? Do you have an idea for a product but don’t know where to start with sourcing and selling online? This guide to starting an e-commerce store will help you save money and offers a few shortcuts to getting up and running. Here’s your beginner guide to …
Get Started Selling Physical Products Online – eCommerce Guide
Google Assistant is Google’s artificial intelligence (AI) voice search service based on natural language processing (NLP). In short, voice search technology understands you when you ask it a question. It can answer you too. Instead of typing your search in Google.com, with Google Assistant you ask questions using your own voice and the software provides …
Why you should avoid Adwords Express and why Adwords is worth learning.
GDPR is here. It’s been a long time coming but the deadline for compliance has passed. Many businesses in the health space ignored it until the very end. It’s easy to understand why. Reading papers and regulations statements from the European Union is not something to get excited about. It’s a lot of work to …
Improving a site’s efficiency is often an overlooked practice. A good example of software ripe for some optimization work is WordPress. Out of the box, WordPress is an excellent tool for building a blog or business website but it’s rather inefficient unless tweaked a little. Caching for WordPress is a great way of squeezing a …
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