All images are not created equal. The photos, images, and designs on your website can have a huge impact on a website, and not just in terms of aesthetics. Don’t fall foul to Google penalties and don’t annoy your visitors. Take advantage of the SEO benefits and performance gains from creating the perfect web images. Here’s …
I get asked all the time for recommendations on web hosting companies. The questions come from business owners frustrated with GoDaddy’s awful service and marketing funnels. Or they’ve been duped into signing up for some half-baked hosting service. If you’re not happy with your hosting account, you should change. Switching web hosts can seem like …
WordPress is an excellent tool for newbie bloggers. It’s simple to install and straight out of the box offers an easy path to publishing content. The most popular blogging platform in the world became the most popular Content Management System (CMS) through more than 10 years of development. The benefits of WordPressfor new users are …
For most businesses, re-branding means changing domain names. In some cases, the business name won’t change but the domain will need to. An example of the latter might be if your domain name example.net is changing to example.com. The company name remains the same but the domain name changes. You might even change from HTTP …
Improving a site’s efficiency is often an overlooked practice. A good example of software ripe for some optimization work is WordPress. Out of the box, WordPress is an excellent tool for building a blog or business website but it’s rather inefficient unless tweaked a little. Caching for WordPress is a great way of squeezing a …
Accelerated Mobile Pages (AMP) is a hot topic at the moment, appearing on news and social media feeds frequently. As with every new Google directive, there’s always a period where website owners are figuring out whether they should invest time and effort into learning about the new technology. Here I’ll explain why AMP should definitely …
Google announced in august 2014 that HTTPS is a ranking signal for websites. That means that having an SSL layer on your website will help your site rank higher. HTTPS, which stands for secure HTTP is another signal that Google’s algorithm considers when it comes to positioning your website on the SERP (Search Engine Ranking Page). The …
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