Long live email. One of the world’s oldest internet technologies is alive and well and helping entrepreneurs and companies make millions in sales every year. And it’s not just about direct sales. In fact, email is one of the best communication channels. And with the rise of email newsletters (something that was considered dead a few years ago), email is making a resurgence.

As of the latest update of this blog post, ProductHunt—the place to find the newest and hottest software—lists 5067 products related to email. That’s a massive number of relatively new software tools that deal with relatively old technology.  According to Statista, 75% of marketers consider email marketing to be an excellent channel for customer nurturing and acquisition.

But for some business owners, email management can be difficult and time-consuming. Pain points include growing a list, improving deliverability, understanding engagement, content curation, and design.

Fortunately, there are lots of tools to help you with all of these pain points. And as Artificial Intelligence (AI) tech improves year upon year, it gets easier to be an email pro. Of course, the playing field is leveled for everyone, so it always pays to keep ahead of your competitors wherever possible.

Email Sending Reputation Tools

WarmBox helps you reach the inbox of your subscribers and helps you avoid landing your emails in the spam folder. Get detailed reports and monitor your deliverability with WarmBox.

The cheaper, but no less worthy, alternative to WarmBox is Warmup Inbox (these companies name their apps in the most imaginative and clever ways). Warmup Inbox also has a 7-day trial and costs $9 a month. Used by companies like Cisco and T-Mobile, this email sending reputation tool is proven to be effective at keeping your emails out of the spam folder. Warmup Inbox works with Gmail, Gsuite, Outlook, Amazon, general SMTP servers, and more.

Verify Emails with a List Cleaning Tool

While it might massage our egos to grow a huge list of subscribers, not all subscribers are equal. Removing unengaged and fake emails from your list not only improves your email deliverability, it can also save you money on your email marking software provider fees.

Several email verification tool providers compete for your business but I've found these to be the best (out of dozens of competing services):

  • Pabbly Email Verification – the lowest-cost email verifier at the quality level I expect. Limited free plan. Accurate, easy-to-use service, excellent user interface.
  • Neverbounce – offers a free plan that will give you an estimate of how healthy your email list is. Fast, accurate. Resonably good pricing (more expensive than Pabbly). Automated email cleaing.
  • Email List Verify – The best value service on the list for cleaning up your list of dead emails, fake accounts, and unengaged readers. API access and integrations with most major email marketing tools.
  • Truemail (get 1000 free credits with this link) – a good low-cost intro tool with lots of integrations and automations.

Test Emails For Deliverability

The easiest-to-use tool I’ve found for figuring out problems with the deliverability of your emails is unspam.email

The service works like this:

1. You send your newsletter, marketing campaign, outreach email, or simple communication email (remember them?) to a special email address

2. Unspam.Email checks what kind of problems you could encounter with your email content, domain, and server configuration could have and displays everything it finds in a simple format. 

3. From there, you make changes to your DNS records, email server setup, or anything else that needs fixing, and retest.

Typical problems include incorrect DKIM or SPF records (very important if you want to keep your emails out of email spam folders).

Email Marketing & Automation Software

Every serious business needs a good email marketing tool to not only manage their subscribers, but create email campaigns, and understand what’s working and what’s not. 

ConvertKit is the go-to product for creators, marketers, and bloggers. And it's more than just a list management tool. ConvertKit is a fully-featured email automation platform that lets you manage your contacts, create and customize email templates, and send emails to the right list of contacts: the kind of software that will help you build your audience and monetize it.

If you're looking for a tool that not only offers email marketing but landing pages, course memberships, funnels, and marketing automation, it's hard to beat Systeme. And the free plan for up to 1000 contacts makes this an irresistible offer.

Get email subscribers from your blog readers

Convert Box is a pop-up and exit intent form builder. What's that, you say? ConvertBox converts website users into email subscribers. The forms and popups are highly customizable, fast, and definitely not run-of-the-mill.

The “Call Out”, notifications, full-page, and modal popups give you options for every occasion. ConvertBox also integrates seamlessly with Thrivecart, the industry-standard checkout page, and funnel builder. Collect emails and create funnels to not only build your list but sell products and services on autopilot. You can literally create exactly the look of the form you want. 

Want to add a video to the popup that explains why people should sign up to your email list? No problem. Want to integrate Facebook Messenger bots into the mix? ConvertBox can do that. Do you want to sell access to a list or a special insider email newsletter? Use the one-click setup.

Convert Pro alternative: Convert Pro

Grow your list with giveaways

Growing an email list can be hard. But incentivizing people to give you their email addresses and join your email list can be a great way to get new subscribers. Giveaways and competitions are proven to be effective.

Remember to periodically scrub the list for unengaged subscribers and fake email addresses. 

WooRise lets you create contests and giveaways, quizzes, forms, and landing pages to help you get more subscribers faster. 

Optimize Landing Pages for email signups

Some email tools give you landing page software, but if you’re looking for something customizable and more professional, try OptimizePress for one of the best value landing page builders for WordPress. 

If you’re not using WordPress, or prefer to use a landing page builder, try LeadPages.

OptimizePress alternatives: Leadpages, Elementor

Extract Emails From Websites

Need to get someone’s email from a website? It’s easy with Hunter's Chrome extension. Install from the Chrome Extension Store and whenever you visit a website, just click the Hunter icon to get a list of known email addresses matched to people and the list of sources the data was collected from. 

If you do email outreach, link building, networking, or even if you just want to email a company about something, this email lookup tool is a huge time-saver. It’s also 100% free. 

Keep your domain off Blacklists

Hetrix offers a suite of tools for monitoring your domain and IP addresses. By keeping an eye on these lists automatically you can make sure your domain reputation remains good. Hetrix allows you to monitor internet blacklists and alert you if your email sending domain or email marketing provider's IP addresses inadvertently end up on a list that negatively impacts your email deliverability. Very useful.

Improve mail merge email open rates

GMass is two tools in one. It’s a super easy-to-use and lightning-fast mail marge tool that works directly in Gmail. No need to login to other software, open an app or learn some new tech. Everything you need to start sending emails to multiple email addresses without ending up in the spam folder is available right in your Gmail inbox. 

Mail merge from a Google sheet list of email addresses, email people that match certain criteria in your Gmail contacts or email folders, schedule messages, auto-follow up, and more. 

This might be the only email marketing tool you need. And there’s a generous free plan.

Salesflare – Email / CRM integration

Salesflare lets you manage your clients, contacts, suppliers, and leads through one tool that integrates with your email. Track email opens, clicks, visits to your website, and interactions with the people you communicate with. It's a full-purpose customer management tool that works with your email address book.

If Salesflare doesn't do it for you, try the free Hubspot CRM.

Copy.Ai – Email Writing Tool

Looking for inspiration for writing emails? Do you struggle to come up with catchy email subject lines or fun replies? Copy.ai aims to solve that problem by harnessing the power of Artificial Intelligence (AI) to give you email subject lines, confirmation emails, thank you notes, and follow-up email sequences—all delivered in your browser.

This killer copywriting tool, based on OpenAI’s Generative Pre-trained Transformer 3 (GPT-3), comes with a suite of tools for speeding up the writing process. Create newsletters and email sequences, and email signup landing pages.

Copy.ai alternatives: Jarvis.ai

Email Grammar and Spell Checker 

Bad grammar is a signal of poor attention to detail. Sloppy writing is unjustifiable, especially in the business world. But it doesn’t have to be this way. Use a tool like INK writing editor to not only improve your writing but spell-check and grammar-check all of your content and emails before you hit publish or send. Never make embarrassing mistakes or send difficult-to-read emails again. 

INK is a powerful AI Co-Writing & SEO Assistant so you can combine grammar checking with your own artificial intelligence writing assistant and copywriting editor. Ditch 3 or 4 tools for this one and save a lot of money.

Alternatives to INK: Grammarly, Ginger

Email Newsletter Tools

You might have heard of the Substack email newsletter platform. It’s good, but there are better alternatives (cheaper, more customizable, better features, etc.). MailerLite and ConvertKit offer a set of features at a price that’s hard to beat. For most bloggers, entrepreneurs, or small or medium-sized businesses, MailerLite is a good choice for inexpensive but powerful email list management software. Here's a list of email newsletter platforms to choose from.

Frequently Asked Questions

Why do you need to manage your email list?

Avoid having emails rejected by ISPs or individual email accounts by keeping a list of clean, engaged email subscribers. Your email list is the foundation of your marketing efforts. By managing your list you can ensure that your emails are reaching the right people at the right time, and that those people are interested in your products. 

What to look for in a good email marketing tool?

Look for the ability to grow your list without the price increasing exponentially, good list management features, plenty of integrations, and a good reputation.

How often should I scrub my email list?

According to Sendgrid, the ideal frequency for list scrubbing is once every six months. This can be increased to once every 3 months for larger lists.

How much does email marketing cost?

Email marketing costs depend on your requirements but with a small list of under 1000 subscribers you can get most of the features of top email management tools like MailerLite, ConvertKit, and Mailchimp for free.

How do you keep your email list healthy?

Email list management is important for maintaining a healthy email list. Remove unengaged subscribers and fake emails, avoid sending emails with words that might trigger spam filters, and deliver value to your readers every time.

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