AI is the future of the web. It’s no surprise that a plethora of tools have sprung up to make use of AI's power to create amazing content. The rise of artificial intelligence (AI), in all its forms, has been particularly swift over the past few years. The best AI content writing tools now boast the ability to create wholly original content, indistinguishable from human-produced copy. They can also adapt existing pieces of content to suit multilingual purposes and provide translation services if required.
Impressed? You should be. A tool called Copy.ai wrote the introduction you've just read. Of course, it's not that simple. I had to edit the content. And here's where I must make a disclaimer: these tools cannot yet replace good writers or copywriters. Some of the tools produce garbage much of the time. Others have incredible moments of inspiration. Use them as idea factories. Use these tools for helping you or your team gain momentum. Do not publish the raw outputs from AI writing tools on your blog unless you think that article spinning is still a good idea in 2021.
High-quality content writing and copywriting work has historically been the domain of professional writers that charge accordingly. Artificial intelligence is changing every industry and copywriting is no exception. But can a computer generate copy that's better than a human copywriter? Well, the answer is not really. But for how long? And are the current crop of AI-powered tools good enough for small businesses to use today? Probably.
GPT-3, the deep learning algorithm that powers AI tools and can produce human-like text, is improving all the time. Right now, you can use these tools to help you create introductions, outreach emails, social media posts and captions, page titles, meta descriptions, and a lot more. Some tools are a little rough around the edges. Others are pretty good at producing useable text for marketing purposes.
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Which AI content writing software should you use?
Today I’m going to introduce you to the best AI content generators that are accessible to small and medium-sized businesses and solopreneurs.
The intro to this article was entirely written with this copywriting software. I should point out that AI-generated output doesn’t always produce usable content, and some features aren’t perfect. But then none of the tools on this list hit the target every time. And most are still fairly rudimentary.
However, Copy.ai’s team is growing fast and it’s one of the most heavily-backed startups in this space.
Banish writer's block with the cool AI copywriting tools in Copy.ai.
Here are just some of the types of unique content that you can create instantly
- Blog Intros – great for helping you brainstorm intros to your blog posts
- Product Descriptions – create unique and catchy descriptions for products on your ecommerce store. You can use this on any online platform for selling products.
- Facebook headlines – click-worthy headlines to get more views
- Google Headlines – Great SEO titles for blogs
- Linkedin Text Ads – write ads that appeal to people that use the world’s biggest professional social network
- Landing Page Hero Text – get ideas for that difficult service or product sales page hook we all struggle with
- Blog Title Listicle – generate a catchy title for your listicle post
- Catchy Email Subject Lines – get better email open rates with an endless supply of catchy subject lines
- Video Titles – Get clicks on your YouTube, Facebook, and Instagram videos
- Video Intro Hook – use this formula to get people interested in watching the rest of your video
- YouTube Description Intro – create content for one of the most important SEO factors in a video’s performance
- AIDA copywriting – use the Attention, Interest, Desire, and Action formula that copywriters have used for decades to sell more products.
- Analogy Generator – need an analogy to explain a concept? Enter a few keywords and get an artificially generated analogy.
- Viral Ideas – get some AI-generated viral content ideas based on a seed keyword topic.
- Sentence Rewriter – rewrite that boring, clunky sentence and make it pop.
- Press Release Intros – dump the PR agency copywriter and get an unlimited supply of PR content that will make people take notice.
Frase, a content marketing tool that creates detailed briefs for writers, uses Natural Language Generation (NLG) software to produce SEO-optimized blog posts, articles, and more. Frase uses its own NLG software, similar to GTP-3 to learn from the documents it reads. The current NLG model is trained using billions of text documents and the goal is to understand the world through language.
Frase synthesizes inputs and uses its own algorithms to avoid plagiarism
Frase differentiates itself from the other tools in this list by using a slightly different model to not only train the algorithm but produce content. While the other tools use unique inputs (which generally take the form of similar or even identical data for businesses competing for the same keywords), Frase synthesizes the inputs and uses its own algorithms to avoid plagiarism or creating the same content as everyone else.
The FAQ generation and Outline Generation tools are particularly handy for creating unique sets of frequently asked questions and brief outlines to help content writers produce high-quality work.
Outranking started life a bit rough around the edges in my opinion, but it has grown into a powerful tool for content optimization and AI content generation.
Outranking packs some pretty good research tools including a keyword gap tool (to find keywords your site doesn't rank for but your competitors' sites do), a SERP analysis tool, and a question generator (to find topics for FAQs and in-content questions). The main SEO Content tool lets you create new documents or optimize existing ones.
While many online reviews describe Outranking as easy to use, I would say just the opposite. There is a learning curve to this platform and it's certainly not beginner-friendly. However, once you get the hang of it, there are many advantages to using this tool over some of the others.
Currently, the AI engine only writes in English. but you can optimize content in 13 languages. The development team has plenty in the pipeline including support for languages like Japanese and Turkish, integration with Google Docs, keyword research tool, backlink checker, and a plagiarism checker.
The Starter plan costs $39 a month and gets you unlimited AI writing with 10 SEO-optimized web documents. You can try it out for free.
All in all, a great tool that has surprised me how quickly it has evolved into a serious SEO optimization and AI content alternative. Keep an eye on Outranking.io for the future.
Scalenut helps you rapidly scale content production without sacrificing SEO best practices. This platform offers one of the best user interfaces, in terms of appearance and ease of use. And price-wise, it's hard to beat $12 a month for Unlimited Short form AI words and 20,000 long-form AI words a month.
But before you dive in, it's worth noting that at this stage, early 2022, the quality of the short-form content generator is below that of most of the other tools. But Scalenut is a great tool for knocking out first drafts for writers.
The content editor can be shared with a content team to help them write SEO-optimized content with the help of Scalenut's AI tools. I recommend Scalenut to solopreneurs, content writers, freelancers, and copywriters who are competent writers but need a tool that speeds up the content creation process.
A great choice if you need software that helps you perform research, create fast drafts, fine-tune the text, and answer the “user intent” of a search query.
When I first started using AI copywriting tools for long-form content, I was impressed. But it didn't take long to realize that few tools are capable of producing usable copy. Some popular tools claim to be able to generate all your blog content, but simply do not meet the mark. Others do a fantastic job of creating ad copy and short-form posts for social, but not so great on long-form content. Anyword, on the other hand, gets the thumbs up for blog and website content, as well as for pretty much everything else.
As the Beta rollout continues, it remains early days for the tool. However, I'm mighty impressed with the results. I usually receive content I can use with only minor editing, and often no editing is needed at all.
It takes more time to input information, but the effort is well worth it.
Anyword seems to consistently deliver on its promise of “generating complete, well-written, organized and engaging blog posts”. This website promises results after a few clicks. You need to feed the GPT-3 beast with some inputs, but once that is done, the hard part is done.
Anyword is promoted as a sales and ad copywriting tool and it certainly helps marketers generate catchy email subject lines, sharp ad copy, and conversion-driven landing page copy. But the long-form blog post content is also stellar.
Let's hope the quality remains high. I have high hopes for this product.
This is one of the more expensive content writing tools on this list, which is understandable. If you need hundreds of thousands of words produced, it will cost you hundreds of dollars a month. But if you can get by with 15,000 or 30,000 words, the monthly fees are a real bargain.
At the $100 a month price range, you might be tempted to go with Jarvis, which offers unlimited words for that price. But where you save in dollars you may lose in quality. I prefer Anyword at that price point. However, both tools are capable of excellent outputs in certain niches. But I feel that Anyword has managed to integrate with the GPT-3 algorithm better than most other companies in this space.
After your 7-day free trial, use the code Anyword20 to get 20% off your first month.
This tool is one of the most hyped in the AI copywriting and conversion copywriting world. But the hype might be real. With a growing team based out of Austin, Texas (the new Silicon Valley) and financial backing, Jarvis (also known as Conversion.ai ) offers a suite of content marketing and copywriting tools to watch closely.
The conversion copywriting tools and AI content generators provided by Jarvis are some of the best available. This is reflected in the price.
There are three price ranges to get started. The cheapest costs $29 a month and gives you access to most of the tools with some limitations.
The Boss Mode plan costs $59 per month (down from the original $119) but turns your marketing team into a copywriting powerhouse. Even for solo entrepreneurs, Boss Mode will save a lot of time thanks to the auto writing features.
There's a free trial so you can test out everything it has to offer with no downside.
Use the Recipes feature to save time with templates for typical writing projects.
I was equally impressed with the content generated by the AIDA and Pain-Agitate-Solution PAS copywriting formula templates. And the “Sentence Expander”, Blog Post Conclusion Paragraph, Content Improver, Video Script Outline, Product Descriptions, and Text Summarizer tools are invaluable. There are even Quora Answers, Engaging Answers, and Explain It To A Child templates.
Here's a video of Jarvis writing a blog post based on three inputs: title, description, and keywords.
The possibilities are endless and the developers are adding new features every month. Jarvis is touted as an automated article writing software product but I don't think it's there yet. It takes a lot of work to edit content from the AI writer to make it usable or even coherent most of the time. Of course, the tool can product high-quality content that you can use with minimal editing. But this is the case mostly with shorter content. The days of automated article production are still some time away.
Jarvis now integrates with Surfer SEO so you can use Jarvis's writing assistant tools for ideas and outlines and then optimize for SEO with Surfer SEO.
Writecream is an AI writing platform that produces fresh marketing content, email copy, social media-focused text, ad copy, and product reviews for your business.
But Writecream manages to stand out in a crowded space with some unique tools.
- Voiceover – this tool generates human voice audio that you can use in campaigns, emails, YouTube, etc.
- Long Form Editor – while not as advanced as Jarvis' offering, The long form editor in Writecream is great for quickly putting together large bodies of text.
- Quora Answer Assist – helps you generate answers to relevant questions on Quora, one of the largest websites on the internet. Can drive a significant amount of online traffic when done correctly.
- Product Review Generator – create reviews for products in seconds. I'll leave it up to you to decide where to use this content.
I first tried this AI writer tool when it was released as a lifetime deal on Appsumo. While it gets rave reviews and seems to have legions of fans, there are plenty of people who consider it an inferior product. It’s worth trying to see if it works for you. Many people manage to get satisfactory results. Others struggle to get useful content from it.
Copysmith works well in some niches and not so well in others. That said, it’s a competent AI copywriter tool with some unique content-generation templates including:
- Carousel ad
- FAQ ideas
- Content enhancer
- Pitch yourself
- Article writing assistant (for entire articles)
Copysmith offers a content rewriter and plenty of tools for ad generation.
There an Amazon product description builder and some branding tools that help you create unique selling point copy for your product or service.
The article summary tool is handy for research and content writing and the content enhancer helps you refine and improve your writing.
There's also a Chrome Extension so you can work outside of the platform.
Copysmith subscription plans start at $19/month for basic features, which seems to be the number that most of these products charge. This Starter Plan gets you 50 credits a month. It's pretty easy to burn through those credits so serious copywriters and content creators might need to upgrade to the Professional plan which offers unlimited credits. You also get 100 plagiarism checks and 100 long form blog generations with this plan.
Copysmith offers a solid product for SEO content, ads, and email writing.
Formerly called Snazzy.ai, Smart Copy was recently acquired by Unbounce, a well-established landing page software company, so there's a little muscle behind the product. The company's mission is to help brands and agencies create content at scale for their platforms.
This is one of the few copy tools that offers free generations every day. You get 5 free copy credits daily, which is pretty great considering some other tools charge $30 a month for something similar.
Smart Copy’s repertoire of content writing templates includes blog content ideas, landing pages, Google Ads, Amazon listings, viral growth ideas, email subject lines, Facebook Ads, and TikTok video ideas.
There's a great Chrome extension that you can use with the monthly free credits.
The following are some of the unique generators in the platform:
- Podcasting Ideas
- Funny 404 pages
- TikTok ideas
- Thank you notes
- Pitch a VC (venture capitalist)
- Pitch an Angel (investor)
- Mission Statement
One of the newest tools on the list but one that is proving popular on the popularity charts. Billed as an AI writing assistant, Rytr is great at composing short paragraphs,
Choose from a long list of writing tones, including enthusiastic, humorous, convincing, earnest, and inspirational.
Use cases include interview questions, business idea pitches, content rewording, profile bio, Facebook Ads, and the usual blog post intro and video titles.
At $19 a month, it’s also one of the best value products to choose from.
You can even translate to other languages for multi-language SEO purposes.
Customer support is great – there’s a really engaged development and support team – and there’s a free trial, so no excuse not to check out this excellent copywriting tool.
This tool definitely wins the prize for worst name and ugliest interface. But the results are pretty good. I’d rate it one of the best. There are some weird features that you just need to stumble across and then ignore essentially.
It’s also a bit cumbersome, but I like the results and once you figure out what kinds of prompts deliver the best results, you can run with it and create tons of great content ideas.
Wordtune works a little differently from the other tools on the list but it can be combined with any of the others to create truly impressive AI copy.
This web-based writing platform and Google Chrome extension lets you rewrite sentences using the power of AI. It’s really impressive and a great way to spice up your writing.
If you find yourself repeatedly writing in a particular way, or if your AI writing software produces boring results, use WordTune to tighten up and polish the text.
Wordtune can also be used to take the AI-generated content and rewrite it so there’s even less chance of plagiarism.
All in all, a highly recommended tool for improving your writing with the help of an AI writing assistant. The Premium plan costs $9.99 a month but the free plan includes the Rewrite feature which is probably all that you need.
Where to use these tools
Here are just some of the situations where these tools can generate high return on investment (ROI).
- Social media posts ideation.
- New blog post intro brainstorming
- Outlines for landing pages and sales pages
- Google Ads & Facebook Ad copy
- Sales copy
- Meta descripton ideas
- Video title ideas
- General digital marketing copy
I don’t recommend using these tools to try and write entire blog posts unless you want to insult your audience's intelligence. While it’s possible to put together a post based on some prompts and headlines, it still takes some time to form a coherent article. And even if you managed to splice together multiple sections of content writing, the results are always, always boring, lifeless, and lacking in any kind of soul.
Your use cases come down to your goals and aspirations.
If you’re okay with publishing lackluster blog posts just to get content out there, you might save yourself the hassle of writing. It’s unlikely you will save much time but if you don’t want to write, this is an option.
If you’re okay with your articles sounding like a rehash of all of the other content on the internet, which it essentially will be, then go for it.
Keep in mind that GTP-3 creates content based on scraped data that exists on the internet already. It can’t really come up with anything original apart from the arrangement of text on a page. Sure, your AI-Generated content will pass plagiarism checks but it won't win prizes for originality. If you’re using it for purely informational marketing copy, blog posts, or filler content for Ecommerce stores, then it will work fine with some editing. But don’t expect it to replace good copywriting, scriptwriters, creative storytellers, or just good, insightful, and thoughtful blogging.
Then you need to keep in mind that while AI copywriting tools use machine learning and as a result, are growing smarter. But so is Google. And Google’s algorithm keeps getting better at detecting anomalies, plagiarism, and mass-produced, low-quality content. It's likely Google has already put checks in place to identify AI-generated content.
Essentially, Google could create AI to determine if your content is merely generated by another algorithm.
The bottom line is, be careful and be judicious with your use of these powerful tools. Use them like assistants and not like front-line marketers.
Frequently Asked Questions
Can AI Copywriting tools replace a real copywriter?
These tools can’t replace good copywriters in most niches. And if you care about your business, you need a good copywriter. They can certainly replace cheap copywriters from Fiverr and Upwork. In fact, these tools probably do a better job.
Are aI copywriting tools worth it?
Generally speaking, AI copywriting tools are cheaper than a human copywriter so the investment can pay off. However, you will still need an editor for the copy so this is another expense to factor in. Regardless of the workflow, AI content tools are a big timesaver.
Are companies using aI copywriting?
Man companies are using AI-powered copywriting software in-house to help their staff, copywriters, salespeople, and bloggers produce content more quickly.
Can AI copywriters create content in different languages?
Many AI tools can create content in languages other than English and some can even translate while generating copy.
Can AI replace content writers?
Currently, AI can help content writers produce content more quickly. Nonetheless, a good editor, together with AI powered copywriting tools, could replace average content writers by 2021 for non-technical and general high-level content.
Can content writing be automated?
AI writing assistants can certainly help with the content writing process by generating ideas and building rough outlines. But there are few niches that automated copywriting and content writing can serve.
Can AI create a story?
By training on large volumes of short stories and novels, AI algorithms are taught to understand ideas and concepts. They learn how to use linguistic rules in order to write stories on their own. Unfortunately, these results still have a lot of room for improvement. Artificial intelligence is not yet able to create compelling plots that have an interesting structure.