AI is the future of the web. It’s no surprise that a plethora of tools has sprung up to make use of AI's power to create amazing content. The rise of artificial intelligence (AI), in all its forms, has been particularly swift over the past few years. The best AI content writing tools now boast the ability to create wholly original content, indistinguishable from human-produced copy. They can also adapt existing pieces of content to suit multilingual purposes and provide translation services if required.

Impressed? You should be. An AI tool called Copy.ai wrote the introduction you've just read.

High-quality content writing and copywriting work has historically been the domain of professional writers that charge accordingly. Artificial intelligence is changing every industry and copywriting is no exception. But can a computer generate copy that's better than a human copywriter? Well, the answer is not really. But for how long? And are the current crop of AI writing tools good enough for small businesses to use today? Probably.

GPT-3, the deep learning algorithm that powers AI tools and can produce human-like text, is improving all the time. Right now, you can use these tools to help you create introductions, outreach emails, social media captions, page titles, meta descriptions and a lot more. Some tools are a little rough around the edges. Others are pretty good at producing useable text for marketing purposes. 

Which AI content writing software should you use? 

Today I’m going to introduce you to the best AI copywriting tools that are accessible to small and medium-sized businesses and solopreneurs.

Copy.AI

This is my pick of the best tool for AI copywriting. While I’m not a big fan of the current user interface, it’s simple to navigate and the generated copy is always solid. The design flow feels more mature and thought out than other tools. But in the end what matters is results. And these are better than anything else I’ve tried. 

The intro to this blog post was entirely written with this tool. must point out that Copy.ai’s output doesn’t always produce usable content, and some features aren’t perfect. But then none of the tools on this list hit the target every time. And most are still fairly rudimentary. 

It seems that many developers scrambled to get new AI tools to market before saturation levels were reached. And I think we’re at saturation level now. 

However, Copy.ai’s team is growing fast and it’s one of the most heavily-backed startups in this space. 

Here are just some of the types of unique content that you can create instantly

  • Blog Intros – great for helping you brainstorm intros to your blog posts
  • Product Descriptions – create unique and catchy descriptions for products on your ecommerce store or sales pages. You can use this on any online platform for selling products.
  • Facebook headlines – click-worthy headlines to get more views
  • Google Headlines – Great SEO titles for blog posts and pages
  • Linkedin Text Ads – write ads that appeal to people that use the world’s biggest professional social network
  • Landing Page Hero Text – get ideas for that difficult service or product sales page hook we all struggle with
  • Blog Title Listicle – generate a catchy title for your listicle post
  • Catchy Email Subject Lines – get better email open rates with an endless supply of catchy subject lines
  • Video Titles – Get clicks on your YouTube, Facebook, and Instagram videos
  • Video Intro Hook – use this formula to get people interested in watching the rest of your video
  • YouTube Description Intro – create content for one of the most important SEO factors in a video’s performance
  • AIDA copywriting – use the Attention, Interest, Desire, and Action formula that copywriters have used for decades to sell more products.
  • Analogy Generator – need an analogy to explain a concept? Enter a few keywords and get an artificially generated analogy.
  • Viral Ideas – get some AI-generated viral content ideas based on a seed keyword topic.
  • Sentence Rewriter – rewrite that boring, clunky sentence and make it pop.
  • Press Release Intros – dump the PR agency copywriter and get an unlimited supply of PR content that will make people take notice

Nichesss

This tool definitely wins the prize for worst name and ugliest interface. But the results are pretty good. I’d rate it one of the best. There are some weird features that you just need to stumble across and then ignore essentially. 

It’s also a bit cumbersome, but I like the results and once you figure out what kinds of prompts deliver the best results, you can run with it and create tons of great content ideas. 

Snazzy

A new tool and one of the only ones that offers free generations every day. You get 5 free copy credits daily, which is pretty great considering some other tools charge $30 a month for something similar. 

Snazzy’s repertoire of content writing templates includes blog content ideas, landing pages, Google Ads, Amazon listings, viral growth ideas, email subject lines, Facebook Ads, and TikTok video ideas.

CopySmith

I first tried this AI writer tool when it was released as a lifetime deal on Appsumo. While it gets rave reviews and seems to have legions of fans, there are plenty of people who consider it an inferior product. It’s worth trying to see if it works for you. Many people manage to get satisfactory results. Others struggle to get useful content from it. My opinion is that Copysmith works well in some niches and not so well in others. That said, it’s a competent AI copywriter tool with some unique content-generation templates including:

  • Carousel ad
  • FAQ ideas
  • Content enhancer
  • Pitch yourself
  • Article writing assistant (for entire articles)

Rytr.me

One of the newest tools on the list but one that is storming up the popularity charts.  Billed as an AI writing assistant, Rytr is great at composing short paragraphs, 

Choose from a long list of writing tones, including enthusiastic, humorous, convincing, earnest, and inspirational. 

Use cases include interview questions, business idea pitches, content rewording, profile bio, Facebook Ads, and the usual blog post intro and video titles.

At $19 a month, it’s also one of the best value products to choose from.

You can even translate to other languages for multi language SEO purposes. 

Customer support is great – there’s a really engaged development and support team – and there’s a free trial, so no excuse not to check out this excellent copywriting tool.

Wordtune

Wordtune works a little differently from the other tools on the list but it can be combined with any of the others to create truly impressive AI copy. 

This web-based writing platform and Google Chrome extension lets you rewrite sentences using the power of AI. It’s really impressive and a great way to spice up your writing. If you find yourself repeatedly writing in a particular way, or if the AI tools in this list produce boring results, use WordTune to tighten up and polish the text. 

Wordtune can also be used to take the AI-generated content and rewrite it so there’s even less chance of plagiarism.

All in all, a highly recommended AI copywriting tool. The Premium plan costs $9.99 a month but the free plan includes the Rewrite feature which is probably all that you need. 

Can any of these tools replace a real copywriter? 

No. At least they can’t replace a good copywriter. And if you care about your business, you need a good copywriter.

Can they replace cheap copywriters on Fiverr and Upwork? Absolutely. In fact, these tools probably do a better job. 

Where do you recommend I use these tools?

  • Social media post ideation. 
  • New blog post intro brainstorming
  • Outlines for landing pages and sales pages
  • Google Ads & Facebook Ads
  • Meta descripton ideas
  • Video title ideas
  • General digital marketing copy

I don’t recommend using these tools to try and write entire blog posts, unless you want to insult your audience's intelligence. While it’s possible to put together a post based on some prompts and headlines, it still takes some time to form a coherent article. And even if you managed to splice together multiple AI-generated sections of content writing, the results are always, always boring, lifeless, and lacking in any kind of soul.

Your use cases come down to your goals and aspirations. 

If you’re okay with publishing lacklustre blog posts just to get content out there, you might save yourself the hassle of writing. It’s unlikely you will save much time but if you don’t want to write, this is an option. 

If you’re okay with your articles sounding like a rehash of all of the other content on the internet, which it essentially will be, then go for it.

Keep in mind that GTP-3 creates content based on scraped data that exists on the internet already. It can’t really come up with anything original apart from the arrangement of text on a page. Sure, your AI-Generated content will pass plagiarism checks but it won't win prizes for originality. If you’re using it for purely informational marketing copy, blog posts, or filler content for Ecommerce stores, then it will work fine with some editing. But don’t expect it to replace good copywriting, scriptwriters, creative storytellers, or just good, insightful, and thoughtful blogging. 

Then you need to keep in mind that while AI copywriting tools are very smart, so is Google. And Google’s algorithm keeps getting smarter. So what’s to say that there aren’t already checks in place to try and catch content that is obviously built using AI? 

Essentially, Google could create AI to determine if your content is merely generated by another algorithm. 

The bottom line is, be careful and be judicious with your use of these powerful tools. Use them like assistants and not like front line marketers.

best ai copywriting tools
Keith Lang - Marketer

About The Author

Keith Lang

Keith is the founder of Fat Frog Media. He has worked in the tech, fitness, food, and hospitality industries. Keith helps businesses improve their marketing and conversion rates.

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