AI is the future of the web. It’s no surprise that a plethora of tools have sprung up to make use of AI's power to create amazing content. The rise of artificial intelligence (AI), in all its forms, has been particularly swift over the past few years. The best AI content writing tools now boast the ability to create original content, indistinguishable from human-produced copy. They can also adapt existing pieces of content to suit multilingual purposes and provide translation services if required.

Impressed? You should be. A tool called Copy.ai wrote the introduction you've just read (with some edits). It also happens to be my choice for the best ai copywriting software available at the moment.

Let me be clear before I discuss how amazing (or not) these AI copywriting tools are. None of these tools can replace a good content marketer, blogger, or copywriter. Or, to put it another way, these copywriting tools are effective for performing certain tasks. They fail miserably when it comes to opinion pieces, original ideas, subjective thought, and, well, interesting content. In some cases, AI-written content worked surprisingly well. 

However, many marketers apparently believe that this technology spells the end of human writing. Unless you live in a world where the only copy you ever read is sales pages and boring and predictable landing pages, it isn't.

Use these tools as idea factories. Do not publish the raw outputs from AI writing tools on your blog unless you think that article spinning will be a good idea in 2023. We've recently observed a surge in the number of sites filled entirely with AI-generated material. Some appear to be doing really well. However, Google will figure out how to find and penalize these websites. Who knows how far down the line the penalties will go?

The best valueMost powerfulEasiest to use
1. Copy.ai1. Jasper1. Peppertype
2. Rytr2. Copy.ai2. Nichesss

High-quality content writing and copywriting work has historically been the domain of professional writers that charge accordingly. Artificial intelligence is changing every industry and copywriting is no exception. But can a computer generate content that's better than a human copywriter? Well, the answer is not really. But for how long? And are the current crop of AI-powered tools good enough for small businesses to use today? Probably.

GPT-3, the deep learning algorithm that powers AI tools and can produce human-like text, is improving all the time. Right now, you can use these tools to help you create introductions, outreach emails, social media posts and captions, page titles, meta descriptions, and a lot more. Some tools are a little rough around the edges. Others are pretty good at producing useable text for marketing purposes. 

Which AI content writing software should you use? 

Today I’m going to introduce you to the best AI content generators that are accessible to small and medium-sized businesses and solopreneurs. On with the buying guide.

ProductFree TrialBasic Plan / MonthAI Words / month
Jasper AIyes$2920,000
Fraseyes ($1 for 5 days)$3910,000 *
RankIQNo$49 (50% Off $99 Rate)N/A *
TextCortexyes$9Unlimited rewrites
Outrankingyes$129250,000
Scalenutyes$12100,000
AnyWordyes$1615,000
Copy.aiyes$35 (free plan also)40,000
Peppertypeyes$3550,000
Writecreamyes$29 (free plan also)Unlimited
Rytryes$9 (free plan also)100,000
Smart Copyyes$25 (free plan also)200 credits
CopySmithyes$1940,000
Nichesssyes$19200 short form
WordTuneyes$9.99 (free plan also)Unlimited rewrites
* some tools, like Frase, are not only AI content writers but content optimization tools. Many typical AI writing features are free.

Copy.ai

The intro to this article was entirely written with this copywriting software. I should point out that AI-generated output doesn’t always produce usable content, and some features aren’t perfect. But then none of the tools on this list hit the target every time. And most are still fairly rudimentary. 

However, Copy.ai’s team is growing fast and it’s one of the most heavily-backed startups in this space.

Banish writer's block with the cool AI copywriting tools in Copy.ai.

Here are just some of the types of unique content that you can create instantly

  • Blog Intros – great for helping you brainstorm intros to your blog posts
  • Product Descriptions – create unique and catchy descriptions for products on your ecommerce store. You can use this on any online platform for selling products.
  • Facebook headlines – click-worthy headlines to get more views
  • Google Headlines – Great SEO titles for blogs
  • Linkedin Text Ads – write ads that appeal to people that use the world’s biggest professional social network
  • Landing Page Hero Text – get ideas for that difficult service or product sales page hook we all struggle with
  • Blog Title Listicle – generate a catchy title for your listicle post
  • Catchy Email Subject Lines – get better email open rates with an endless supply of catchy subject lines
  • Video Titles – Get clicks on your YouTube, Facebook, and Instagram videos
  • Video Intro Hook – use this formula to get people interested in watching the rest of your video
  • YouTube Description Intro – create content for one of the most important SEO factors in a video’s performance
  • AIDA copywriting – use the Attention, Interest, Desire, and Action formula that copywriters have used for decades to sell more products.
  • Analogy Generator – need an analogy to explain a concept? Enter a few keywords and get an artificially generated analogy.
  • Viral Ideas – get some AI-generated viral content ideas based on a seed keyword topic.
  • Sentence Rewriter – rewrite that boring, clunky sentence and make it pop.
  • Press Release Intros – dump the PR agency copywriter and get an unlimited supply of PR content that will make people take notice.

Frase

Frase, our first Copy AI alternative, is a content marketing tool that creates detailed briefs for writers, and uses Natural Language Generation (NLG) software to produce SEO-optimized blog posts, articles, and more. Frase uses its own NLG software, similar to GTP-3 to learn from the documents it reads. The current NLG model is trained using billions of text documents and the goal is to understand the world through language.

Frase synthesizes inputs and uses its own algorithms to avoid plagiarism

Frase differentiates itself from the other tools in this list by using a slightly different model to not only train the algorithm but produce content. While the other tools use unique inputs (which generally take the form of similar or even identical data for businesses competing for the same keywords), Frase synthesizes the inputs and uses its own algorithms to avoid plagiarism or creating the same content as everyone else.

The FAQ generation and Outline Generation tools are particularly handy for creating unique sets of frequently asked questions and brief outlines to help content writers produce high-quality work.

Frase's AI tools include an Article Rewriter, a tool to create a How-To Blog Post, a tool to write Featured Snippets in numbered list format, and an Outline to Draft generator. When you use these tools in combination with the content editor, it is possible to achieve truly amazing results.

And now you can use all the power of WordPress directly inside your WordPress administration area with the new WordPress plugin from Frase.

Start a 5-day trial for only $1

RankIQ

RankIQ appears to be cited in almost every piece of SEO research I read these days, as well as every podcast I listen to. The marketing efforts of this new player in the SEO space, run by Brandon Gaille, a successful blogger and web traffic generator, are certainly intense. However, there is clearly substance behind all of the marketing.

For many bloggers, RankIQ works like a charm, even in this crowded SEO market. This tool isn't the cheapest content optimization solution. But it's the new kid on the block and is creating a name for itself with a creative approach to content creation and optimization.

RankIQ prepares comprehensive blog post outlines quickly by analyzing AI content reports to find the topics that Google's ranking algorithm recommends you cover. The AI-powered writing helper suggests what to include in your post so you can generate a well-rounded piece of content that has a chance of ranking on Google's first page.

The tool is largely focused on low-competition keywords (also known as long-tail keywords) and offers a database of phrases that will almost certainly generate traffic if you write about them. The main approach is to assist you in using these keywords for new posts or incorporating them into existing content. The idea is that by using AI-generated recommendations, you would be able to expand your site much faster than you would with ordinary, “harder” key phrases and themes.

Anyword

When I first started using AI copywriting tools for long-form content, I was impressed. But it didn't take long to realize that few tools are capable of producing usable copy. Some popular tools claim to be able to generate all your blog content, but simply do not meet the mark. Others do a fantastic job of creating ad copy and short-form posts for social, but are not so great on long-form content. Anyword, on the other hand, gets the thumbs up for blog and website content, as well as for pretty much everything else.

As the Beta rollout continues, it remains early days for the tool. However, I'm mighty impressed with the results. I usually receive content I can use with only minor editing, and often no editing is needed at all. 

It takes more time to input information, but the effort is well worth it.

anyword copy options

Anyword seems to consistently deliver on its promise of “generating complete, well-written, organized and engaging blog posts”. This website promises results after a few clicks. You need to feed the GPT-3 beast with some inputs, but once that is done, the hard part is done.

Anyword is promoted as a sales and ad copy tool and it certainly helps marketers generate catchy email subject lines, sharp ad copy, and conversion-driven landing page copy. But the long-form blog post content is also stellar.

Let's hope the quality remains high. I have high hopes for this product. 

anyword improve sections with ai

This is one of the more expensive content writing tools on this list, which is understandable. If you need hundreds of thousands of words produced, it will cost you hundreds of dollars a month. But if you can get by with 15,000 or 30,000 words, the monthly fees are a real bargain.

At the $100 a month price range, you might be tempted to go with Jasper / Jarvis, which offers unlimited words for that price. But where you save in dollars you may lose in quality. I prefer Anyword at that price point. However, both tools are capable of excellent outputs in certain niches. But I feel that Anyword has managed to integrate with the GPT-3 algorithm better than most other companies in this space.

After your 7-day free trial, use the code Anyword20 to get 20% off your first month.

Jasper (formerly Jarvis)

This tool is one of the most hyped in the AI copywriting and conversion copywriting world. But the hype might be real. With a growing team based out of Austin, Texas (the new Silicon Valley) and financial backing, Jasper (formerly called Jarvis) offers a suite of content marketing and copywriting tools to watch closely.

The conversion copywriting tools and AI content generators provided by Jasper are some of the best available. This is reflected in the price.

There are three price ranges to get started. The cheapest costs $29 a month and gives you access to most of the tools with some limitations.

The Boss Mode plan costs $59 per month (down from the original $119) but turns your marketing team into a copywriting powerhouse. Even for solo entrepreneurs, Boss Mode will save a lot of time thanks to the auto-writing features.

There's a free trial so you can test out everything it has to offer with no downside.

Use the Recipes feature to save time with templates for typical writing projects.

conversion ai jarvis conversion copywriting tool screenshot

I was equally impressed with the content generated by the AIDA and Pain-Agitate-Solution PAS copywriting formula templates. And the “Sentence Expander”, Blog Post Conclusion Paragraph, Content Improver, Video Script Outline, Product Descriptions, and Text Summarizer tools are invaluable. There are even Quora Answers, Engaging Answers, and Explain It To A Child templates.

Here's a video of Jasper's AI Blog writing tool in action based on three inputs: title, description, and keywords.

The possibilities are endless and the developers are adding new features every month. Jasper is touted as an automated article writing software product but I don't think it's there yet. It takes a lot of work to edit content from the AI writer to make it usable or even coherent most of the time. Of course, the tool can produce high-quality content that you can use with minimal editing. But this is the case mostly with shorter content. The days of automated article production are still some time away.

Jasper now integrates with Surfer SEO so you can use Jasper's writing assistant tools for ideas and outlines and then optimize for SEO with Surfer SEO.

Many people ask how is Jasper vs Copy.ai, which seems to be the benchmark for all other AI copywriting software. I prefer Copy.ai because of the use cases and the prices. But many marketers and technical writers love Jasper for the automatic completion features.

Peppertype

Pepper-type AI content is all about creating content that is easy for people to read and understand. In my tests, I've found the results to be better than most of the other tools on a consistent basis. It really does produce good writing in most niches.

Peppertype is understandably very popular with writers and marketers. It's probably not more widely used because of some limitations with the prompts and options. But if your use cases are covered, it's hard to go wrong with Peppertype.

peppertyle ai content assistant

I find the Content Rewriter tool to be particularly good at rephrasing short pieces of text. Rather than use it as some kind of article spinner, I prefer to think of it as a tool for improving the way I present my ideas. It forces me to think about how I can say something in a different way, which can be great for improving the clarity of my writing.

 Some other tools worth noting are the Content Expander, Personal Bio (great for social media bios), Poll Questions and Answers, and the Paragraph Writer.

Another tool that I use on a daily basis.

CopySmith

I first tried this AI writer tool when it was released as a lifetime deal on Appsumo. That deal is long gone but CopySmith has evolved into a much better product. On revisiting the tool in late 2022, I was impressed with the leaps and bounds in terms of quality that CopySmith has managed to achieve.

The ‘uniqueness' checker, which essentially checks for plagiarism in your documents as you work on them, is something we've also seen in Frase. And it's a welcome feature to both platforms.

Copysmith offers unique content-generation templates (FAQ ideas, Carousel Ads, Amazon product description builder, branding tools, and Unique Selling Point generators) and even has a custom content generator for people that really want to sharpen their AI tools.

copysmith content writing gpt 3

The article summary tool is handy for research and content writing and the content enhancer helps you refine and improve your writing.

There's also a Chrome Extension so you can work outside of the platform.

And the company recently added a Zapier integration to help automate your workflows and a Publish to Google Docs tool for exporting your work easily.

Copysmith subscription plans start at $19/month for basic features, which seems to be the number that most of these products charge. This Starter Plan gets you 40,000 words a month. You also get 20 plagiarism checks and all the integrations with this plan.

Copysmith is a solid product for SEO content, ads, and email writing. How does it compare to Copy.ai? Well, that will depend on your use case. I feel that Copy.ai is a better product overall, but Copysmith is catching up.

Rytr

One of the newest tools on the list but one that is proving popular on the popularity charts.  Billed as an AI writing assistant, Rytr is great at composing short paragraphs, 

Choose from a long list of writing tones, including enthusiastic, humorous, convincing, earnest, and inspirational. There are new features released regularly so this tool feels like one that will stand the test of time. The developers are active and happy to receive and act upon feedback.

Check out the new “Continue Ryting” feature which will endlessly write content based on initial inputs. Highlighting a section of text gives you detailed information about that section including a Readability score, something I find very useful.

rytr content writing tool features

You can even translate to other languages for multi-language SEO purposes. 

Use cases include interview questions, business idea pitches, content rewording, profile bio, Facebook Ads, and the usual blog post intro and video titles.

Starting at $9 a month, it’s also one of the best value products in this list of AI content writing tools. Customer support is great – there’s a really engaged development and support team – and there’s a free trial, so no excuse not to check out this excellent copywriting tool.

Nichesss

This tool definitely wins the prize for worst name and ugliest interface. But the results are pretty good. I’d rate it one of the best. There are some weird features that you just need to stumble across and then ignore essentially. 

It’s also a bit cumbersome, but I like the results and once you figure out what kinds of prompts deliver the best results, you can run with it and create tons of great content ideas. 

It's a competent AI blog writing tool with tons of features that I'm really impressed with. This used to be a budget option for people that need a content writing assistant. Prices have increased, a lot, but that's an indication of how much people value the tool.

Watch out, the future of this copwriting AI tool looks bright.

TextCortex

The newest AI tool on the list, TextCortex, is actually a Chrome extension (also works on Brave and Edge). And while that sounds like a limitation, it's actually much easier to use and makes the content production process much faster.
Similar to how WordTune works, TextCortex's icon will appear over highlighted text in Gmail, Google Docs, Hemmingway App, and plenty of other apps. It doesn't work inside WordPress admin but I'm sure the team is working on this.

A few highlights:

  • The bullet point to email feature is a time-saver, as you can imagine. Speed through emails like a machine with this one.
  • The Summarise feature is great for newsletters where you need to create a one or two-line synopsis of some content you are sharing.
  • The Blog Body tool can literally create blog content based on a sentence or a few lines of input. In my tests, it has been pretty good at writing interesting copy.

Definitely, one to watch.

There's a free plan with a generous 10 creations per day.
The Basic plan costs $19 per month but gets you 50 creations per day and support via email.
The Pro plan is for unlimited creations and includes some API credits. It costs $49 per month.
All plans are cheaper if you pay yearly.

Outranking

Outranking started life a bit rough around the edges in my opinion, but it has grown into a powerful tool for content optimization and AI content generation. At the same time, it's also become one of the most expensive tools on the list. Outranking is aimed at high-volume writing teams and agencies.

outranking ai article writer

Outranking packs some pretty good research tools including a keyword gap tool (to find keywords your site doesn't rank for but your competitors' sites do), a SERP analysis tool, and a question generator (to find topics for FAQs and in-content questions). The main SEO Content tool lets you create new documents or optimize existing ones.

While many online reviews describe Outranking as easy to use, I would say just the opposite. There is a learning curve to this platform and it's certainly not beginner-friendly. However, once you get the hang of it, there are many advantages to using this tool over some of the others.

The development team has plenty in the pipeline including support for languages like Japanese and Turkish, integration with Google Docs, keyword research tool, backlink checker, and a plagiarism checker

All in all, a great tool that has surprised me how quickly it has evolved into a serious SEO optimization and AI content alternative. Keep an eye on Outranking.io for the future.

Writecream

Writecream is an AI writing platform that produces fresh marketing content, email copy, social media-focused text, ad copy, and product reviews for your business.
But Writecream manages to stand out in a crowded space with some unique tools.

  • Voiceover – this tool generates human voice audio that you can use in campaigns, emails, YouTube, etc.
  • Long Form AI Writer – while not as advanced as Jasper's offering, The long-form editor in Writecream is great for quickly putting together large bodies of text.
  • Quora Answer Assist – helps you generate answers to relevant questions on Quora, one of the largest websites on the internet. This can drive a significant amount of online traffic when done correctly. Use QApop to find the best topics and most engaged discussions. (code FFM will get you 10% off)
  • Product Review Generator – create reviews for products in seconds. I'll leave it up to you to decide where to use this content. 

Scalenut

Scalenut helps you rapidly scale content production without sacrificing SEO best practices. This platform offers one of the best user interfaces, in terms of appearance and ease of use. And price-wise, it's hard to beat $12 a month for Unlimited Short form AI words and 20,000 long-form AI words a month.

But before you dive in, it's worth noting that at this stage, early 2022, the quality of the short-form content generator is below that of most of the other tools. But Scalenut is a great tool for knocking out first drafts for writers.

The content editor can be shared with a content team to help them write SEO-optimized content with the help of Scalenut's AI tools. I recommend Scalenut to solopreneurs, content writers, freelancers, and copywriters who are competent writers but need a tool that speeds up the content creation process

A great choice if you need software that helps you perform research, create fast drafts, fine-tune the text, and answer the “user intent” of a search query.

Smart Copy

Formerly called Snazzy.ai, Smart Copy was recently acquired by Unbounce, a well-established landing page software company, so there's a little muscle behind the product. The company's mission is to help brands and agencies create content at scale for their platforms.

This is one of the few copy tools that offers free generations every day. You get 5 free copy credits daily, which is pretty great considering some other tools charge $30 a month for something similar. 

Smart Copy’s repertoire of content writing templates includes blog content ideas, landing pages, Google Ads, Amazon listings, viral growth ideas, email subject lines, Facebook Ads, and TikTok video ideas.

There's a great Chrome extension that you can use with the monthly free credits.

The following are some of the unique generators in the platform:

  • Podcasting Ideas
  • Funny 404 pages
  • TikTok ideas
  • Thank you notes
  • Pitch a VC (venture capitalist)
  • Pitch an Angel (investor)
  • Mission Statement

Wordtune

Wordtune works a little differently from the other tools on the list but it can be combined with any of the others to create truly impressive AI copy. 

This web-based writing platform and Google Chrome extension lets you rewrite sentences using the power of AI. It’s really impressive and a great way to spice up your writing.

If you find yourself repeatedly writing in a particular way, or if your AI writing software produces boring results, use WordTune to tighten up and polish the text. 

Wordtune can also be used to take the AI-generated content and rewrite it so there’s even less chance of plagiarism.

All in all, a highly recommended tool for improving your writing with the help of an AI writing assistant. The Premium plan costs $9.99 a month but the free plan includes the Rewrite feature which is probably all that you need. 

Where to use these tools

Here are just some of the situations where these tools can generate high return on investment (ROI).

  • Social media posts ideation. 
  • New blog post intro brainstorming
  • Outlines for landing pages and sales pages
  • Google Ads & Facebook Ad copy
  • Sales copy
  • Meta descripton ideas
  • Video title ideas
  • General digital marketing copy

I don’t recommend using these tools to try and write entire blog posts unless you want to insult your audience's intelligence. While it’s possible to put together a post based on some prompts and headlines, it still takes some time to form a coherent article. And even if you managed to splice together multiple sections of content writing, the results are always, always boring, lifeless, and lacking in any kind of soul.

Your use cases come down to your goals and aspirations. 

If you’re okay with publishing lackluster blog posts just to get content out there, you might save yourself the hassle of writing. It’s unlikely you will save much time but if you don’t want to write, this is an option. 

If you’re okay with your articles sounding like a rehash of all of the other content on the internet, which it essentially will be, then go for it.

Keep in mind that GTP-3 creates content based on scraped data that exists on the internet already. It can’t really come up with anything original apart from the arrangement of text on a page. Sure, your AI-Generated content will pass plagiarism checks but it won't win prizes for originality. If you’re using it for purely informational marketing copy, blog posts, or filler content for Ecommerce stores, then it will work fine with some editing. But don’t expect it to replace good copywriting, scriptwriters, creative storytellers, or just good, insightful, and thoughtful blogging. 

Then you need to keep in mind that while AI copywriting tools software use machine learning and as a result, are growing smarter. But so is Google. And Google’s algorithm keeps getting better at detecting anomalies, plagiarism, and mass-produced, low-quality content. It's likely Google has already put checks in place to identify AI-generated content.

Essentially, Google could create AI to determine if your content is merely generated by another algorithm. 

The bottom line is, be careful and be judicious with your use of these powerful tools. Use them like assistants and not like front-line marketers.

Frequently Asked Questions

What alternatives are there to these AI copywriting software tools?

There are many alternatives, but there are also plenty of low-quality tools. However, some honorable mentions include Hypotenuse AI and Writesonic. Hypotenuse now has an AI image generator tool so if you're looking for visual content, this might be worth a look.

Can AI Copywriting tools replace a real copywriter? 

These tools can’t replace good copywriters in most niches. And if you care about your business, you need a good copywriter. They can certainly replace cheap copywriters from Fiverr and Upwork. In fact, these tools probably do a better job. 

Are aI copywriting tools worth it?

Generally speaking, AI copywriting tools are cheaper than a human copywriter so the investment can pay off. However, you will still need an editor for the copy so this is another expense to factor in. Regardless of the workflow, AI content tools are a big timesaver.

Are companies using aI copywriting?

Man companies are using AI-powered copywriting software in-house to help their staff, copywriters, salespeople, and bloggers produce content more quickly.

Can AI copywriters create content in different languages?

Many AI tools can create content in languages other than English and some can even translate while generating copy.

Can AI replace content writers?

Currently, AI can help content writers produce content more quickly. Nonetheless, a good editor, together with AI-powered copywriting tools, could replace average content writers by 2023 for non-technical and general high-level content. 

Can content writing be automated?

AI writing assistants can certainly help with the content writing process by generating ideas and building rough outlines. But there are a few niches that automated copywriting and content writing can serve.

Can AI create a story?

By training on large volumes of short stories and novels, AI algorithms are taught to understand ideas and concepts. They learn how to use linguistic rules in order to write stories on their own. Unfortunately, these results still have a lot of room for improvement. Artificial intelligence is not yet able to create compelling plots that have an interesting structure.

best ai copywriting tools

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1 thought on “The Best AI Copywriting Tools & Content Writing Assistants”

  1. Thank you Keith for this insightful article.
    I will appreciate your advice on the best AI tool for technical content for affiliate websites blog posts
    Thank you in advance

    Franklin

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