The best AI content writing tools now boast the ability to create high quality original content, indistinguishable from human-produced copy. They can also adapt existing pieces of content to suit multilingual purposes and provide translation services if required. AI may be the future of the web.
Use these tools as idea factories. Do not publish the raw outputs from AI writing tools on your blog unless you think that article spinning will be a good idea in 2023. We've recently observed a surge in the number of sites filled entirely with AI-generated material. Some appear to be doing really well.
However, Google will figure out how to find and penalize these websites. Who knows how far down the line the penalties will go?
AI software tools work wonders for social media possts and sales pages, but don't get too cocky when using them for website content. Google has sophisticated algorithms that can detect machine-written content and AI altered plagiarised content. The result will be a demoting of your articles in search engines at best, or a penalty against the entire website at worst.
| Product | Free Trial | Basic Plan / Month | AI Words / month |
|---|---|---|---|
| Frase | yes | $39 | 10,000 * |
| RankIQ | No | $49 (50% Off $99 Rate) | N/A * |
| Reword | Yes | $38 | 40 articles [Unlimited assistance] |
| Notion AI | yes | $10 | unlimited |
| Jasper AI | yes | $29 | 20,000 |
| AnyWord | yes | $24 | 20,000 |
| Copy.ai | yes | $35 (free plan also) | 40,000 |
| Peppertype | yes | $35 | 50,000 |
| Rytr | yes | $9 (free plan also) | 100,000 |
| Nichesss | yes | $19 | 200 short form |
| WordTune | yes | $9.99 (free plan also) | Unlimited rewrites |
The following GPT-3 detection tools can help you identify machine-written text:
GPT-3 and GPT-4, the deep learning algorithms that power AI writing tools are capable of producing human-like text. And the algorithms improving all the time.
Right now, you can use these tools to help you create high quality blog posts, introductions, outreach emails, social media posts and captions, page titles, meta descriptions, and a lot more. Some tools are a little rough around the edges. Others are pretty good at producing useable text for marketing purposes.
Today I’m going to introduce you to the best AI writing softrware products from among the growing pool of contenders. These tools are accessible to small and medium-sized businesses and solopreneurs.
Copy ai
The artificial intelligence startup Copy AI is growing rapidly, and has received a lot of funding from investors.
One of the most accomplished and longest-running AI writing tools, with a long list of advanced features and integrations.
Here are just some of the types of unique content that you can create
- Blog Intros – great for helping you brainstorm intros to your blog posts
- Product Descriptions – create unique and catchy descriptions for products on your ecommerce store. You can use this on any online platform for selling products.
- Social media headlines – click-worthy headlines to get more views
- Landing Page Hero Text – get ideas for that difficult service or product sales page hook we all struggle with
- Catchy Email Subject Lines – get better email open rates with an endless supply of catchy subject lines
- Video Titles & Intro hooks – Get clicks on your YouTube, Facebook, and Instagram videos
- Creative writing prompts – sentence starters can provide a solid foundation for your own work.
ChatGPT has created a trend: Copy.ai now has a powerful chat feature built in. And let me tell you that it's excellent. The results are far better than anything OpenAI's chat can produce. So if you've been using #ChatGPT's instant AI writing features, you can now use Copy.ai's chat feature to talk directly with the AI. Just type in your query and the bot will reply instantly with current informaton and citations.
The chat platform also has a really handy “brand voice” feature. This is where you add some blog posts, social media text, and anything else that represents your unique writing style (or every style of writing on all your websites or prperties). Copy AI will then analyze this and you can use it as the brand voice for future writing projects.
One advantage of using Copy's chat feature is that it can reach out and read current URLs, YouTube videos, anything you like. This is something ChatGPT cannot (or will not) do.
So if you need to summarize an article or transcribe a YouTube video, for example, ask for it in the chat.
One of the most-used features in my writing flow is the autocomplete feature (accessed through the sidebar “notes” area) is incredibly helpful and a massive timesaver. It's like Google autocomplete in Docs but much, much better. It's one of the reasons why I continue to use this particular AI writer over the competitors for most tasks.
And a neat addition is the list of citations at the bottom of every post. Whether you want to include these citation in your content or not, it's very handy to see exactly where the AI has sourced it's information. You can also save your favorite prompts to use later. Long story short, Copy's new AI chat feature is like ChatGPT multiplied by 10 and this adds so much to one of my favorite writing tools.
I like to use the sidebar notes featture as a long form editor to build up content and rephrase or autocomplete the text as I write. And the free browser extension is a neat feature for those that find they need an AI writer on the fly.
Select your tone of voice
The free plan gets you 2000 words a month but the paid plan offers an unlimited plan – as many words as you like and unlimited content generation. That's hard to beat, especially with Copy's tempting pricing.
The best AI writing software? Quite possibly.
Reword
Reword might seem like just another AI writing tool, but it has a few key differences that make it worth your time. With a focus on collaboration and ethical AI use, Reword's goal is to optimize articles for both readers and search engines. However, it offers innovative workflows and methods that set it apart from the competition.
It uses research into how readers interact with content and how search engines rank content to offer you the most effective assistance. But it doesn't plagiarize and won't get you into trouble with Google or legal agencies.
Reword's AI analyzes published articles to learn the writer's style and structure. It then uses this information to suggest relevant links when writing.
By analyzing published articles, Reword determines your writing style and sentence structure. It then suggests relevant links when writing based on its analysis of published articles. Reword brings research directly to you so you can focus on your topic without leaving the editor.
Using an understanding of your audience and a focus on satisfying reader intent (or search intent, as it's also called), the writing assistant can help you generate people-first content ideas.
Scan your work for readability and grammar errors and make improvements with the click of a button thanks to the built in grammar checker. Get advice on your writing based on trained styles and profiles. You can also work with a team on each project. Collaboration can sometimes make the process longer, but Reword improves this process and raises the quality level by providing tools to simplify the job.
Connect to WordPress in a two-way sync, so you can work on your content directly on your site without having to log in or do time-sapping cut-and-paste.
Frase
Frase is a content marketing tool that creates detailed briefs for article writers, and uses Natural Language Generation (NLG) software to produce SEO-optimized blog posts, high-quality articles, and more.
Frase uses its own NLG software, similar to GPT-3 to learn from the documents it reads. The current NLG model is trained using billions of text documents and the goal is to understand the world through language models.
I generally use a combination of Frase and Copy.ai to generate content, audit blog posts, and rewrite sentences or entire sections.
Frase synthesizes inputs and uses its own algorithms to avoid plagiarism
Frase differentiates itself from the other AI writing software tools in this list by using a slightly different model to not only train the algorithm but to generate content. While the other products use unique inputs (which generally take the form of similar or even identical data for businesses competing for the same keywords), Frase synthesizes the inputs and uses its own algorithms to avoid plagiarism or creating the same content as everyone else.
The FAQ generation and Outline Generation tools are particularly handy for creating unique sets of frequently asked questions and brief outlines to help content writers produce high-quality work.
As part of its natural language processing and machine learning methodologies, Frase understands and learns from the content in order to produce the most relevant summaries and content optimization suggestions. The Natural Language Processing (NLP) algorithms determine which words and phrases are most relevant to the content, and this helps the software build a change list that will make your content more concise, clear, and informative. Frase also makes suggestions to improve the readability of the text.
Frase's AI tools include an Article Rewriter, a tool to create a How-To Blog Post, a tool to write Featured Snippets in numbered list format, and an Outline to Draft content generator. When you use these tools in combination with the content editor, it is possible to achieve truly amazing results.
The built-in plagiarism checker and the integration with Google Search Console make Frase stand out in a crowd of same-same Ai-powered writing assistants.
And now you can use all the power of WordPress directly inside your WordPress administration area with the new WordPress plugin from Frase.
Notion
Notion is known as a note-taking app. It's one tool that many productivity gurus can't live without. And lots of writers and cotnent marketers use Notion to simplify their lives and improve their writing workflow.
Notion might not seem like an obvious choice for an AI writing tool roundup, but Notion’s AI writing assistant and AI productivity features, which use natural language processing techniques, are outstanding.
You're likely to notice how quickly the output is generated. Ask Notion’s AI to write something and you get an almost instant answer. This contrasts with ChatGPT using GPT-4, which can be slow waiting for the AI engine to fire.
Notion is also able to work on much larger blocks of text than ChatGPT. This is a huge bonus and a reason in itself to choose this AI writing software. With some tools, ChatGPT in particular, there's a limit (token limit) to the amount of text you can work with.
Currently, to get the full capabilities of the AI tools past the initial free usage tier, you’ll need to fork out around $10 a month. This is a real bargain as some AI writing assistants can cost a lot more (ChatGPT’s paid plan is $20 a month, for example)
The Notion AI writer is super convenient – it’s fully integrated with the Notion user interface – no more switching between applications.
Notion AI writer is great for content creators who want to make relevant and engaging content with minimum fuss. The great news is that Notion's AI capabilities are baked right into the Notion's beautiful user interface.
If you’ve used this productivity tool, you’ll know how easy it is to write, create, build, and reorganize any kind of content. Now you don’t have to leave the app to create content or brainstorm ideas. Arrange things quickly with the super convenient drag-and-drop editor loved by users of the app. Rewrite content and turn boring drafts into engaging content. Lots of flexibility here.
RankIQ
RankIQ appears to be cited in almost every piece of SEO research I read these days, as well as every podcast I listen to. The marketing efforts of this new player in the SEO space, run by Brandon Gaille, a successful blogger and web traffic generator, are certainly intense. However, there is clearly substance behind all of the marketing.
For many bloggers, RankIQ works like a charm, even in this crowded SEO market. This tool isn't the cheapest content optimization solution and certainly not the cheapest AI writing software. But it's the new kid on the block and is creating a name for itself with a creative approach to content creation processes and optimization.
RankIQ prepares comprehensive blog post outlines quickly by analyzing AI content reports to find the topics that Google's ranking algorithm recommends you cover. The AI-powered writing software suggests what to include in your post so you can generate a well-rounded piece of content that has a chance of ranking on the first page of the search engine's results.
The tool is largely focused on low-competition keywords (also known as long-tail keywords) and offers a database of phrases that will almost certainly generate traffic if you write about them. The main approach is to assist you in using these keywords for new posts or incorporating them into existing content. The idea is that by using AI-generated recommendations for keyword research, you can grow your website much faster than you would with ‘harder' key phrases and topics.
ChatGPT
No list of AI content writing software would be complete without ChatGPT. Is it the Ai content writing app you’ll be using next year? Maybe, but that depends on the kind of content creation process you’re looking for. It’s great at delivering generic bulk content at a ridiculously low price (zero cost, in most cases) but it’s also prone to producing inaccurate information and has a low-quality content output problem.
The team at OpenAI is aware of the problems and is working on preventing ChatGPT from hallucinating (this is a nice way of saying “lying”).
I find ChatGPT to be particularly good at things like:
- Producing social media captions
- Creating sales copy
- Suggesting topics or outlines for blog posts
- Creating a list of hashtags, topic ideas, keywords, or Google Ads titles
- Finding the missing SEO entities in a piece of text
It’s definitely not the best at creating high-quality articles. In fact, I recommend not using it for articles of any kind. You can certainly work with the tool when writing articles, but don’t let it do all the work. It’s great if you want to brainstorm and write faster. And with unlimited words for zero cost, it’s tempting to move your entire content production to ChatGPT. It’s certainly a powerful tool, but understanding its limitations is also important.
There’s also the issue of the maximum tokens you can work with. If you need to summarize long-form content or wrangle large amounts of data, you might find the limitations too much to work with.
Anyword
When I first started using AI writing apps for long-form content, I was impressed. But it didn't take long to realize that few tools are capable of producing usable copy. Some popular tools claim to be able to generate all your blog content, but simply do not meet the mark.
Other AI writing tools do a fantastic job of creating ad copy and short-form posts for social, but are not so great on long-form content. Anyword, on the other hand, gets the thumbs up for blog and website content generation, as well as for almost everything else.
My results are mighty impressive – editing is rarely required.
The exciting new ‘Prompt' feature lets you create content in any tone or for any purpose by inputting you own writing prompts. However, this feature lacks predictive performance scoring or analytics, and pre-made templates are suggested for data-driven copywriting.
Anyword is marketed as a sales and advertising copy tool that undeniably aids marketers in crafting attention-grabbing email subject lines, impactful ad copy, and conversion-focused landing page and website copy. Nonetheless, the platform's long-form blog post content is equally impressive.
Jasper
This tool is one of the most hyped in the AI copywriting and conversion copywriting world. But the hype might be real. With a growing team based out of Austin, Texas (the new Silicon Valley) and financial backing, Jasper (formerly called Jarvis) offers a suite of content marketing and writing tools to watch closely.
There are three price ranges to get started. The cheapest costs $29 per month and gives you access to all the tools with some limitations.
The Boss Mode plan costs $59 per month (down from the original $119) but turns your marketing team into a copywriting powerhouse. Even for solo entrepreneurs, Boss Mode will save a lot of time thanks to the auto-writing features.
There's a free trial so you can test out everything it has to offer with no downside.
Use the Recipes feature to save time with templates for typical writing projects.
I was equally impressed with the content generated by the AIDA and Pain-Agitate-Solution PAS copywriting formula templates. And the “Sentence Expander”, Blog Post Conclusion Paragraph, Content Improver, Video Script Outline, Product Descriptions, and Text Summarizer tools are invaluable. There are even Quora Answers, Engaging Answers, and Explain It To A Child templates.
Here's a video of Jasper's AI Blog writing tool in action based on three inputs: title, description, and keywords.
The possibilities are endless and the developers are adding new key features every month. Jasper is touted as an automated article writing software product but I don't think it's there yet. It takes a lot of work to edit content from the AI writer to make it usable or even coherent most of the time. Of course, the tool can produce high-quality content that you can use with minimal editing. But this is the case mostly with shorter content. The days of automated article production are still some time away.
Jasper now integrates with Surfer SEO (one of the marketing world's premier SEO assistant tools) so you can use Jasper's writing assistant tools for ideas and outlines and then produce SEO-optimized content with Surfer SEO.
Many people ask how is Jasper vs Copy.ai, which seems to be the benchmark for all other AI copywriting software. I prefer Copy.ai because of the use cases and the prices. But many marketers and technical writers love Jasper for the automatic completion features.
Peppertype
Pepper-type AI content is all about creating content that is easy for people to read and understand. In my tests, I've found the results to be better than most of the other tools on a consistent basis. It really does produce good writing in most niches.
Peppertype is understandably very popular with writers and marketers. It's probably not more widely used because of some limitations with the prompts and options. But if your use cases are covered, it's hard to go wrong with Peppertype.
I find the Content Rewriter tool to be particularly good at rephrasing short pieces of text. Rather than use it as some kind of article spinner, I prefer to think of it as a tool for improving the way I present my ideas. It forces me to think about how I can say something in a different way, which can be great for improving the clarity of my writing.
Some other tools worth noting are the Content Expander, Personal Bio (great for social media bios), Poll Questions and Answers, and the Paragraph Writer.
Another tool that I use on a daily basis.
These AI detection tools can help you identify machine-written text:
Rytr
One of the newest tools on the list but one that is proving popular on the popularity charts. Billed as an AI writing assistant, Rytr is great at composing short paragraphs,
Choose from a long list of writing tones, including enthusiastic, humorous, convincing, earnest, and inspirational. There are new features released regularly so this tool feels like one that will stand the test of time. The developers are active and happy to receive and act upon feedback.
Check out the new “Continue Ryting” feature which will endlessly write content based on initial inputs. Highlighting a section of text gives you detailed information about that section including a Readability score, something I find very useful.
You can even translate to other languages for multi-language SEO purposes.
Use cases include interview questions, business idea pitches, content rewording, profile bio, Facebook Ads, and the usual blog post intro and video titles.
Starting at $9 a month, it’s also one of the best value products in this list of AI writing software. Customer support is great – there’s a really engaged development and support team – and there’s a free trial, so no excuse not to check out this excellent copywriting tool.
Nichesss
This tool definitely wins the prize for worst name and ugliest user interface. But the results are pretty good. I’d rate it one of the best. There are some weird features that you just need to stumble across and then ignore essentially.
It’s also a bit cumbersome, but I like the results and once you figure out what kinds of prompts deliver the best results, you can run with it and create tons of great content ideas.
It's a competent AI blog writing tool with tons of features that I'm really impressed with. This used to be a budget option for people that need an inexpensive writing assistant. Prices have increased, a lot, but that's an indication of how much people value the tool.
Nichess can write long form content based on customized templates. I haven't found this to be particularly useful and the output is so-so. But if you're looking for a place to start or need some structure to your long form content to kickstart the writing process, this could work for you. A quick template outline is often better than a blank page.
Wordtune
Wordtune works a little differently from the other tools on the list but it can be combined with any of the others to create truly impressive AI copy.
This web-based writing platform and Google Chrome extension lets you rewrite sentences, perform grammar checking, add context, continue writing, make suggestions, add counterarguments, and find relevant citations. It’s really impressive and a great way to spice up your writing.
If you find yourself repeatedly writing in a particular way, or if your AI writing software produces boring results, use WordTune to tighten up and polish the text.
Wordtune can also be used to take the AI-generated content and rewrite it so there’s even less chance of plagiarism.
All in all, a highly recommended tool for improving your writing with the help of an AI writing assistant. The Premium plan costs $9.99 a month but the free plan includes the Rewrite feature which is probably all that you need.
Where to use these tools
Here are just some of the situations where these tools can generate high return on investment (ROI).
- Social media captions.
- New blog post intro brainstorming
- Outlines for landing pages and sales pages
- Google Ads & Facebook Ads
- Sales copy
- Meta descripton ideas
- Video title ideas
- General digital marketing copy
I don’t recommend using these tools to try and write entire blog posts unless you want to insult your audience's intelligence. While it’s possible to put together a post based on some prompts and headlines, it still takes some time to form a coherent article. And even if you managed to splice together multiple sections of content writing, the results are always, always boring, lifeless, and lacking in any kind of soul.
Your use cases come down to your goals and aspirations.
If you’re okay with publishing lackluster blog posts just to get content out there, you might save yourself the hassle of writing. It’s unlikely you will save much time but if you don’t want to write, this is an option.
If you’re okay with your articles sounding like a rehash of all of the other content on the internet, which it essentially will be, then go for it.
Keep in mind that GPT-3 creates content based on scraped data that exists on the internet already. It can’t really come up with anything original apart from the arrangement of text on a page. Sure, your AI-Generated content will pass plagiarism checks but it won't win prizes for originality. If you’re using it for purely informational marketing copy, blog posts, or filler content for Ecommerce stores, then it will work fine with some editing. But don’t expect it to replace good copywriting, scriptwriters, creative storytellers, or just good, insightful, and thoughtful blogging.
Then you need to keep in mind that while AI writing software tools use machine learning and as a result, are growing smarter. But so is Google. And Google’s algorithm keeps getting better at detecting anomalies, plagiarism, and mass-produced, low-quality content. It's likely Google has already put checks in place to identify AI-generated content.
Essentially, Google could create AI to determine if your content is merely generated by another algorithm.
The bottom line is, be careful and be judicious with your use of these powerful tools. Use them like assistants and not like front-line marketers.
Frequently Asked Questions
Can AI tools replace a real copywriter?
These tools can’t replace good copywriters in most niches. And if you care about your business, you need a good copywriter. They can certainly replace cheap copywriters from Fiverr and Upwork. In fact, these tools probably do a better job.
Are aI writing software tools worth it?
Generally speaking, AI software is cheaper to run than hiring a human copywriter so the investment can pay off. However, you may still need an editor or assistant with sharp editing and writing skills. This is an important expense to consider. Regardless of your writing workflow, AI tools can save time and effort by automating many manual processes.
Are companies using aI copywriting?
Man companies are using AI-powered copywriting software in-house to help their staff, copywriters, salespeople, and bloggers produce content more quickly.
Can AI copywriters create content in different languages?
Many AI writer software products can write content in languages other than English and some can even translate while generating copy.
Can AI replace human writers?
Currently, AI can help writers produce content more quickly. Nonetheless, a good editor, together with AI-powered copywriting tools, could replace average content writers by 2023 for non-technical and general high-level content.
Can content writing be automated?
AI writing assistants can certainly help with the content writing process by generating ideas and building rough outlines. But there are a few niches that automated copywriting and content writing can serve.
Can AI create a story?
By training on large volumes of short stories and novels, AI algorithms are taught to understand ideas and concepts. They learn how to use linguistic rules in order to write stories on their own. Unfortunately, these results still have a lot of room for improvement. Artificial intelligence is not yet able to create compelling plots that have an interesting structure.
Thank you Keith for this insightful article.
I will appreciate your advice on the best AI tool for technical content for affiliate websites blog posts
Thank you in advance
Franklin