Listening to podcasts has been really helpful in our development as entrepreneurs. Podcasts are a superb resource for learning. And many other bloggers and entrepreneurs feel the same. In the last few years, this form of content has been a great source of learning, inspiration and entertainment for many people and its popularity is growing. In this post, I share the best podcasts for business owners, entrepreneurs, and bloggers will entertain and inspire you to build better businesses online.
SEO, marketing, and the techniques for building businesses change every year and 2021 will be no different. In fact, 2021 will probably see more changes in the way content is created and how entrepreneurs build products and services. Why? Because competition is tougher. Google's algorithm is getting smarter and more selective, and investors are becoming wary of startups with no revenue-generating ability.
So to keep ahead of these changes it's essential to listen to the experts. I've selected my favourite podcasters based on their ability to deliver value to entrepreneurs. These are the top podcasts for listeners wanting to learn how successful entrepreneurs build their businesses.
This is a personal list so it’s not the definitive ‘best of’, but then every list is a personalised opinion in some form or another. However, I’m an entrepreneur, blogger, and a big consumer of podcasts so I’d consider my opinion on this topic to be well informed. At any rate, if you’re new to this particular broadcast medium or you want to find some new shows to listen to, try the podcasts below and expand your own list from there.
If you’re interested in starting a website that can fund your lifestyle and get you out of the corporate environment, listen in! Gael and Mark at Authority Hacker have done a lot in the last 10 years. They started an agency and then sold it the company while building their own niche websites. The built a successful health niche site and made a lot of money from it. They started a website to teach people how to make money from authority sites (also called Authority Hacker).
Recently they built several websites to prove that they can do what they teach. They sold at least one of their new websites for a mid-six-figure sum. The show's topics range from SEO to affiliate marketing, to conversion rate optimizations techniques and lots of geeky tech stuff that website owners will love. While the focus is on Amazon niche websites and building authority websites to monetize through affiliate commissions, there is plenty to learn about business and entrepreneurship from these seasoned marketers. this is the show
The weekly podcasts are packed with information and advice from successful company owners and even listeners.
All Meat, No Filler.
141: Nerdy SEO debates with Kyle Roof, the serial myth buster.
131: Interview – Mads Singers Will Help You Not Suck at Managing People
A fairly new show, but already one of my
I’ve been reading the IndieHackers blog for some time now and it’s definitely on my top 3 list of sites for inspiration. Courtland asks questions of entrepreneurs exactly how I would myself, or at least I think I would. The questions are direct and to the point. The interviewees don’t hold back either. Revenue numbers, growth rates, marketing strategies, and bootstrapping techniques are all discussed.
If you’re just starting out you can hear the stories of entrepreneurs who recently moved from no-revenue businesses to profitable. If your plan is to dominate your industry then interviews with people like Chris Chen of Instapainting (which is also one of the most popular posts on the blog) is a great podcast for inspiration.
If you aspire to be a business owner who can support their lifestyle without becoming part of a huge machine with cofounders and investors, listen up! IndieHackers delivers interviews with entrepreneurs in these exact situations. Check out the interview with Jason Grishkoff of submit hub.
Everyone Hates Marketers
The first major obstacle an entrepreneur faces when launching a business is how to market it. Marketing is often seen as a dark art and there are plenty of snake oil salesmen, fake wizards, gurus, and charlatans in the space. Sure, marketing is about hustle and experimentation but it doesn't have to be about shady tactics. And that's the message Louis, host of Everyone Hates Marketers podcast, tries to convey to entrepreneurs and companies that listen to his show. Louis was sick and tired of seeing dodgy marketing practices on the internet and decided to interview thought leaders, successful business owners, and marketers that focus on long-term strategies rather than short term gimmicks. Everyone Hates Marketers is a great show for people who want to learn the psychology of marketing from some of the best in the industry such as Seth Godin, Rand Fishkin, Perry Marshall, and Peep Laja. Learn marketing tips that you can still use 20 years from now.
F*ck overnight success: 3 ways to patiently grow a profitable side project
Seth godin’s marketing secrets to changing the world
If you've been hiding under a rock in the last few years, you might have missed the buzz around “no code” and “low code” in the indie hacker and startup worlds. No Code, for those still unfamiliar with the term is a movement or community based around building software solutions without writing code. There are a surprisingly high number of very profitable businesses out there that were built completely without awriting a line of traditional software code. All of these software products and services were created by non-coder business founders. One of the biggest communities in the space is Makerpad, created by UK-based no-coder Ben Tossell. The Makerpad podcast interviews personalities and entrepreneurs who build cool apps, tools, and services in this exploding niche.
Learn tips and tricks, read tutorials, and get involved in the hottest new trend for entrepreneurs by Joining the free community of creators here.
Listen to the podcast here:
Hustle And Flowchart Podcast
I found The Hustle and Flowchart show near the end of last year and I haven't missed an episode since then. Matt Wolfe and co founder Joe Fier are entertaining, funny, and full of ideas. But more importantly, they are business owners themselves. With 10 years experience building and growing websites for themselves and their clients, these guys have the authority to talk about paid ads, content marketing, SEO, and conversion optimization.
Guests on the show range from serial entrepreneur types, to thought leaders, to investors, to affiliate marketers, Google Ads specialists to SEO experts, and everything in between. The hosts get deep in the weeds on tactics and business strategy so it's a great show for anyone interested in the nitty gritty of email marketing, growing businesses, and building brands.
Recommended episodes with guest experts:
Adil Amarsi: Tactics And Formulas To Write Amazing Sales Copy
Stephen Esketzis: Affiliate Marketing Using Epic Content
The Side Hustle Project [Podcast]
The Side Hustle Project is one of those shows that rarely fails to deliver. Ryan Robinson must be a well-connected man because he's got the cream of the crop in the business world on his podcast.
The show is marketed as showcasing side projects and ideas that people have grown on the side to become successful and profitable businesses. Many of the guests are far from being side-hustlers but they started off that way and are happy to share the story of their entrepreneurial journey. Listen to interviews with some of the internet business world's biggest names: Brian Dean of Backlinko, Shane Parrish of Farnam Street, Neil Patel of Crazy Egg and KISSmetrics, and Grant Cordone of, well, lots of things.
It's all about growing a side project to replace or supplement your day job.
106: The World’s First Blogger? Rob Palmer on Building an Online Business and Becoming a Digital Nomad.
95: Backlinko’s Brian Dean on the State of SEO in 2019 and How to Generate 3 Million Blog Readers
If you want to learn how to build affiliate websites (for passive income) then Doug Cunnington is one of the best voices on the interwebs. Doug has been in the affiliate marketing game, primarily with Amazon Associates-focused websites) for years and he’s successfully grown and sold businesses.
The Doug.Show is a new weekly podcast show but Doug has found some interesting guests to share marketing tips, advice on starting websites, and more. The podcast features guests who are largely unknown to the public, but in a way, this makes things more interesting. Learn tips and tricks from people that are still in the trenches, fighting their way towards achieving success. Hear about how others have managed to grow their businesses from small projects to successful six-figure businesses. There's a wide range of topics discussed but it all boils down to one thing: online entrepreneurship.
022: 70 vs 500 Posts & making $2,500/Month
014: $4,000/month: Double Traffic & Profits in 4 Months with The Keyword Golden Ratio
The SaaS Podcast
Although the focus is on software entrepreneurs this excellent podcast is a must for any entrepreneur. The SaaS Podcast provides great insights into marketing and content strategies for businesses of any type. Created by ex-Microsoft employee Omer Khan, The SaaS Podcast's focus in on interviewing software entrepreneurs about their challenges and triumphs.
Don’t be put off by the topic if you’re not interested in software. It's not all Silicon Valley CEO types and talk of metrics. Most of the interviews are about entrepreneur struggles, marketing, growth, market-fit, content, blogging, and other ‘non-techie’ aspects of starting a software business. Nobody talks code on this show, so it’s a good place for any entrepreneur to find inspiration for their next project or current startup.
Smart Passive Income
One of the first business podcasts and a great one for the beginner entrepreneur. The Smart Passive Income podcast has been an inspiration for me and for thousands of other niche site owners, entrepreneurs, bloggers, and affiliate marketers. I think that a lot of the success of Pay Flynn’s podcast is Pat’s personality. He’s a likeable character who shares the details of his triumphs and failures with transparency.
Pat is the kind of guy you’d like to meet at a coworking space, entrepreneur conference, or anywhere really. He can chat about blogging until the cows come home and he’s been doing it as a business for almost 10 years. He's transparent and open and his topics touch on personal issues with building businesses, personal financing, and the complexities of starting a company. Great advice from a veteran with millions of listeners.
Guests on the SPI show tell Pat their unique entrepreneur stories and share plenty of marketing tips. Mostly about how they hit rock-bottom but rose to the top again. But there are always nuggets of actionable advice for anyone in business. If you want the kind of show the makes you take action, then this inspirational podcast will push all the right buttons. If you want to learn how to run your own course, create webinars, build a profitable business, or market your online business, this podcast is pure gold.
Grab a pen and paper as you'll be taking lots of notes. SPI is also one of the best affiliate marketing and email marketing podcasts. Pat Flynn makes most of the income from his website through affiliate marketing so he certainly understands that sector of business. Take some advice from this man!
These guys have been at the podcast game for years. Over those years the production on the Tropical MBA has become very polished and Dan (one of two co-founders), in particular, has really become the voice of the show. He's developed into an accomplished podcaster. I love listening to the anecdotes, success stories, and opinion of both Dan and Ian. These guys live what they preach, they don’t sell out, and they don’t go with a hard sell (or any ‘sell', for that matter) when it comes to their own businesses.
I’ve learned a lot from the Tropical MBA podcast and I’m sure I’ll keep adding to the database of strategies and tips. Topics discussed include:
- Lifestyle businesses
- Niche product businesses
- Relocation and living overseas
- Foreign language learning
- Remote work
- Entrepreneurial books
This is not a podcast for wannabe Mark Zuckerbergs, however. The TMBA guys preach lifestyle-business tactics and most of their guests have no desire to work for a large startup. Their idea of success is having a business that gives them the lifestyle they want. And they have a compelling way of promoting this business ethos. Every one of their guests has built a business that lets them live as they want and the message is clear: Joining the rat race is not an option for the Tropical MBA tribe. Living the dream on your own terms is the goal.
The Side Hustle Show
Nick Loper’s Side Hustle podcast accompaniment to his very successful Side Hustle Nation website is a great resource for aspiring entrepreneurs and seasoned professionals. The focus is on making money on the side. But that doesn't mean that guests on the show are merely adding small sums to their incomes. Some of Nick's guests make millions of dollars from businesses started as small projects, extra money making opportunities, and passions that turned into lucrative businesses.
An inspiring podcast for people that need reassurance that their niche business idea is a potentially lucrative one. Some of the success stories are nothing short of amazing and will make you think twice about dismissing ‘crazy ideas‘.
The Social Media Marketing Podcast
The podcast of Michael Stelzner’s Social Media Examiner is the go-to show for trends and techniques to use in the social media world. With the constant changes in Facebook, Instagram, Pinterest, SnapChat, Twitter, and the other social media platforms, there’s always something to talk about.
Mike asks great questions and is able to get the most out of the guests that come on his show. He’s been in the social media game for a long time and is just as knowledgable as many of his guests. But he likes to take down the techie stuff a notch and make the episodes accessible to newbies and business owners that aren’t deep in the social weeds.
342: How to Create Long-Form Videos That Sell
(No episode number): Why We Abandoned Facebook Video Longer Than Two Minutes
If you'd like to follow along with a startup founder as he builds his company from scratch then Startup is for you. This is a podcast about startup culture, funding, venture capital, human resources, and more. You won't just get the good bits either. The show gives equal time to the failures as to the triumphs.
An entrepreneur's journey will have failures and the importance of learning from these challenges is huge. If you've ever felt like they are falling apart in business, the Startup show will resonate with you
A very polished show from seasoned podcaster Alex Blumberg.
Hosted by Michael O’Neal, The Solopreneur Hour has rapidly become one of my top podcasts. Why? It’s not because the information Michael delivers is better than anyone else’s (although his shows are packed with useful information for entrepreneurs). It’s because the guy has personality and skills. If I’m going to spend an hour of my life (or half-hour on 2x speed) listening to someone, they’d better have a style (and voice that’s pleasing to the ear helps).
Michael delivers a mix of quirky, informative, and entertaining content in his shows. The Solopreneur Hour is worthy of an hour of your time. There's tons to learn here and it's entertaining at the same time.
768: How to build a successful
750: 3 Steps to a great online business with Chris Farrell.
705: 10 ways to monetize your
Darren Rowse has been around almost as long as anyone can remember the word ‘blog' being used. He was an early adopter of this format that would take over the world. Although he hasn't been as quick in adopting podcasting, Darren has built a good reputation as a podcaster since June 2015.
Much of the content of the ProBlogger show is about building a better, more profitable blog. Episodes are fairly short, with the longest being around 45 minutes. But there are tons of good value in each episode. Most of the topics discussed can also be found on the Problogger main site. Darren has been writing blogs since 2004 and there is a lot of information in those archives. But for people that prefer to consume their content in an audio format, this is a great way to learn about making a business from your website or blog.
Darren is very well known on the blogging scene and his podcast continues the laid-back and friendly style of his writing. One of the first bloggers to disclose his income levels and how he monetizes his blogs, Darren is transparent in all aspects of his business. Are you an aspiring entrepreneur who wants to know how to become a professional blogger? Well, listen up!
Andrew Warner is one of the old guard of podcasting. He's not old, but he's been at the podcasting game for a very long time (in Internet terms). Every Mixergy episode is researched, produced, and delivered by a professional team of people headed by Andrew, who does the interviewing. Andrew was a successful entrepreneur long before starting Mixergy so he's walked the talk. He understands business and he knows what it takes to grind away for years before making a breakthrough.
The show features successful entrepreneurs – business leaders and serial entrepreneurs with proven revenue streams. It provides inspiraton for people starting their entrepreneurial journey and for people that have already made it.
The Tim Ferriss Show
Tim Ferriss, the man who rose to fame as the best-selling author of the ultra-successful Four Hour Work Week presents one of the best podcasts in any genre or niche. While Ferriss has changed focus from scrappy entrepreneurs to world-class CEOs and business leaders of Silicon Valley behemoths like Airbnb and Twitter, the rules of engagement and business lessons remain the same. Learn about the entrepreneurial journey of some of the world's most famous names. And no so famous. The Tim Ferriss Show is one of the world's most popular podcasts with millions of listeners for each show. The topics are wide-ranging and include such entrepreneurial spirits as Peter Thiel, Reid Hoffman, Arnold Schwarzenegger, and Guy Raz (from the How I Built This Podcast).
What is a podcast, anyway?
Most people reading this blog will have some idea of what a Podcast is but here’s a refresher and some interesting statistics.
The word podcast is a mix of the words iPod and Broadcasting. Podcasts were originally MP3 files of audio shows (think interviews or monologues) that people listened to on their iPods. As the technology became more advanced and people started to listen to audio shows on other devices and other formats the word Podcast came to be a term to describe any long-form audio show that you can download and listen to on a device.
There are now regular shows on any topics you can think of any many people prefer listening to Podcasts over reading magazines or newspapers. Somewhere between 150,000 and 200,000 podcasts are currently active in English. Podcast subscriptions passed the 1 billion mark back in 2013 and popularity has only increased since then.
If we take Google Trends as an indicator then podcasts with a focus on entrepreneurship are growing in popularity at an even greater rate. The keyword ‘Entrepreneur Podcast' has increased steadily in the last couple of years.
And finally, the term ‘podcasts for entrepreneurs' is a long-tail keyword so it will naturally have fewer searches but it is growing steadily now also.
According to the PEW Research Center, the percentage of Americans listening to Podcasts has doubled since 2008 and one third of the entire population has listened to a podcast at some stage.
Podcasts are big business. John Lee Dumas of EOfire.com puts his income online every month. Reading these income reports I get a clear view of the potential of shows for entrepreneurs and business people. In February 2016 his site earned just under $600,000. That’s impressive for a business that drives all of its sales from the shows he records at a breakneck pace. His secret is consistency and smart business tactics. For many years he has produced a podcast every single day and his audience of entrepreneurs, digital nomads, and niche business owners listen in their thousands.
Finding New Podcasts
One of my favourite tools for finding great podcast episodes has nothing to do with any of the podcast apps or networks. It’s called Listen Notes and is a free service for tracking keywords mentioned in podcast shows.
Add a keyword like “Tim Ferris” or “Pinterest marketing” and get an email digest of the latest shows that mention these terms.
Keith is the founder of Fat Frog Media. He has worked in the tech, fitness, food, and hospitality industries. Keith helps businesses improve their marketing and conversion rates.