{"id":26789,"date":"2021-06-13T19:52:13","date_gmt":"2021-06-13T19:52:13","guid":{"rendered":"https:\/\/fatfrogmedia.com\/?p=26789"},"modified":"2023-09-25T00:36:58","modified_gmt":"2023-09-25T00:36:58","slug":"email-tools","status":"publish","type":"post","link":"https:\/\/fatfrogmedia.com\/email-tools\/","title":{"rendered":"Maximize Productivity with the Best Email Tools"},"content":{"rendered":"\n

Long live email. One of the world\u2019s oldest internet technologies is alive and well and helping entrepreneurs and companies make millions in sales every year. And it\u2019s not just about direct sales. In fact, email is one of the best communication channels. And with the rise of email newsletters (something that was considered dead a few years ago), email is making a resurgence.<\/p>\n\n\n\n

As of the latest update of this blog post, ProductHunt<\/a>\u2014the place to find the newest and hottest software\u2014lists 5067 products related to email. That\u2019s a massive number of relatively new software tools that deal with relatively old technology.  According to Statista<\/a>, 75% of marketers consider email marketing to be an excellent channel for customer nurturing and acquisition.<\/p>\n\n\n\n

But for some business owners, email management can be difficult and time-consuming. Pain points include growing a list, improving deliverability, understanding engagement, content curation<\/a>, and design.<\/p>\n\n\n\n

Email marketing campaigns require careful attention to several factors, including the content of the email, the email list, delivery rates, sender reputation, spam check, and outgoing emails. Email service providers (ESPs) play a crucial role in ensuring that your outgoing emails reach their intended recipients and avoid being marked as spam.<\/p>\n\n\n\n

Fortunately, there are lots of tools to help you with all of these pain points. And as Artificial Intelligence (AI) tech improves year upon year, it gets easier to be an email pro. Of course, the playing field is leveled for everyone, so it always pays to keep ahead of your competitors wherever possible.<\/p>\n\n\n\n

Test Emails For Deliverability<\/h2>\n\n\n\n

Email open rates, click-through rates, and delivery rates are important metrics used to evaluate the effectiveness of email campaigns. Delivery rates refer to the percentage of messages that actually make it to a subscriber's email inbox without being blocked or marked as spam. A high delivery rate indicates that your emails are successfully reaching your subscribers, while a low delivery rate may signal issues with your email list or email content.<\/p>\n\n\n\n

Check for spam trigger words or phrases that might cause your message to be filtered as spam by ISPs or email clients. You can use a spam checker tool to scan your email content and avoid triggering spam filters.<\/p>\n\n\n\n

The easiest-to-use tool I\u2019ve found for figuring out problems with the deliverability of your emails is Mail Tester.<\/a><\/p>\n\n\n\n

The service works like this:<\/p>\n\n\n\n

1. You send your newsletter, marketing campaign, outreach email, or simple communication email (remember them?) to a special email address<\/p>\n\n\n\n

2. Mail Tester checks what kind of problems you could encounter with your email content, domain, and server configuration could have and displays everything it finds in a simple format. <\/p>\n\n\n\n

3. From there, you make changes to your DNS records, email server setup, or anything else that needs fixing, and retest.<\/p>\n\n\n\n

Typical problems include incorrect DKIM or SPF records (very important if you want to keep your communications out of email spam folders).<\/p>\n\n\n\n

4. Email authentication protocol DMARC helps protect email senders and recipients from spam, spoofing, and phishing attacks. By publishing a policy in the DNS records for a domain, the owner specifies how messages sent from that domain are authenticated, and what to do if they can't be. It protects users from malicious content by verifying messages' authenticity. EasyDMARC<\/a> is all you need to identify and fix problems with your email service provider or server setup. EasyDMARC also has specialized tools for SPF and DKIM records, as well as phishing URL checks. It's free for one domain.<\/p>\n\n\n\n

Verify Emails with a List Cleaning Tool<\/h2>\n\n\n\n

While it might massage our egos to grow a huge list of subscribers, not all subscribers are equal. Removing unengaged and fake emails from your list not only improves your deliverability, it can also save you money on your email marketing software provider fees. <\/p>\n\n\n\n

Several email verification tool providers compete for your business but I've found these to be the best (out of dozens of competing services):<\/p>\n\n\n\n