Content marketing is a powerful marketing tool. Good content can turn an average-looking website into a revenue-generating channel for your business.
Your potential clients use Google (and other search engines) to find answers to their questions. They have problems that need solving.
Content, in the form of articles and blog posts, that offer solutions to these problems get more traffic from search engines. It's as simple as that.
With more traffic comes more revenue opportunities. Higher (relevant) traffic volumes = more leads, more affiliate sales, more email signups, and increased product sales.
The Benefits Of Content Marketing
- Helps potential clients understand what your brand is about and what you believe in.
- Gets relevant traffic from search engines.
- Helps build relationships and strategic partnerships with industry leaders and peers.
- Generates leads and provides content for email marketing.
- Provides shareable articles for social media.
- Helps direct potential customers to the most important pages on your site.
- Can perform the functions of marketing and sales at the same time.
How To Do Content Marketing
Producing articles, guides, and blog posts takes time and/or money. Here are three ways to do it.
1. Write blog posts yourself
This is the easiest way to get started and costs nothing apart from your time.
- Easy to get started
- The only cost is your time
- You know the company, service, or product better than an assistant, a writer, or a marketing agency contractor. So the content you produce comes from a place of knowledge.
- Most people are not good at explaining concepts or writing. Turning complex topics into easy-to-understand chunks of actionable advice is hard to do.
- Writing takes a lot of time. Good writing takes even more time. If you can’t spare more than a half-day to produce a blog post, it’s not going to be worth the effort. The days of writing 250-word blog posts and getting traffic have passed (thankfully)
- If you’re the Owner, CEO or C-level exec in your company, your time might be better spent on things other than writing. Unless you’re the best writer in the company and your sole function (unlikely) is to write, spending days on a blog post is not a good return on investment.
2. Hire a freelancer to write your posts
- Relatively cheap
- Easy to set up
- Doesn’t require a major investment of time and money
- Someone still needs to explain the concepts and strategies behind the content marketing plan
- Contractors are there to do one job. Their incentive is often only to produce written words. Whether they produce the best content or a good-enough product is not important.
3. Hire a content marketing agency
- Sets your business up for huge growth in the long-term
- Gives responsibility for the entire content creation process (keyword research, writing, promotion) to someone else. It’s a hands-off approach to growth hacking
- Leverages a marketing growth agency’s skills in finding and creating content guaranteed to get traffic.
- The most expensive option. A full-stack content marketing engine involves a number of moving parts. Experienced writers with expertise in your businesses niche are expensive.
Content Marketing Pricing
Fat Frog Media’s Growth Marketing Solutions include:
- Content marketing strategist
- Keyword research
- Competitor research
- Content planning
- Premium article, guide, and blog post writing
- Content Promotion
4 x 2000-word articles a month
8 x 2000-word articles a month
Turn your blog into an SEO content machine. Get traffic from Google and Bing and accelerate the growth of your business. Content marketing is the best long-term investment in marketing your business can make. It's the marketing channel with the highest Return On Investment (ROI).
We work with clients in Ireland, UK, New Zealand, Australia, USA, Argentina, and Thailand. With years of experience writing in the health, fitness, nutrition, and wellness industries, we know what it takes to write great content for businesses.
Fat Frog Media was founded by Keith Lang, a writer, marketer, ex-personal trainer, and fitness & nutrition enthusiast. We believe in helping health-focused businesses prosper through quality content writing.