SEO

SEM vs PPC – Marketing Strategy

If you’re looking for the quick answer, I’ll save you time: The best marketing strategy is the one that gets your business the highest return on investment. Adwords and Search Engine Optimisation (SEO) or Search Engine Marketing (SEM) have a place in the marketing plan for every business. But which one is cheaper, faster, and …

SEM vs PPC – Marketing Strategy

WordPress Accelerated Mobile Pages

Accelerated Mobile Pages (AMP) is a hot topic at the moment, appearing on news and social media feeds frequently. As with every new Google directive, there’s always a period where website owners are figuring out whether they should invest time and effort into learning about the new technology. Here I’ll explain why AMP should definitely …

WordPress Accelerated Mobile Pages