Adwords vs Adwords Express – What’s The Difference?

Note: As of July 2018, Google Adwords is now called Google Ads. New advertisers on Google’s Pay Per Click (PPC) platform ADWORDS, are faced with two problems Which service to use: Google Ads (Adwords) or Adwords Express. How to stop Google from forcing you to start with Adwords … Read more about Adwords vs Adwords Express – What’s The Difference?

GDPR Explained For Health & Fitness Businesses

GDPR is here. It’s been a long time coming but the deadline for compliance has passed. Many businesses in the health space ignored it until the very end. It's easy to understand why. Reading papers and regulations statements from the European Union is not something to get excited about. It’s a lot … Read more about GDPR Explained For Health & Fitness Businesses

Speed up WordPress with W3 Total Cache Plugin

What is a cache? In simple terms, a cache is a time-saving device. As business owners, web administrators, and bloggers we are well aware of the speed limitations of our websites. Reducing download times is a high priority for most of us but many people are not familiar with web cache software, … Read more about Speed up WordPress with W3 Total Cache Plugin

How To Get Reviews On Your Facebook Business Pages

How to get reviews on Facebook business pages Business page reviews on Facebook are important for two reasons: 1. Reviews give your business credibility and more exposure on the world's biggest social network. 2. Search engines such as Google use Facebook reviews as ranking signals. That’s … Read more about How To Get Reviews On Your Facebook Business Pages

Find Keywords for Content Marketing – The Fast Guide

This is a fast guide to keyword research. I use other methods such as examining Quora questions, analyzing Amazon book titles, and researching Reddit queries. I also use different tools depending on the type of content, the competition, and the niche. But this guide will show you how to get some … Read more about Find Keywords for Content Marketing – The Fast Guide

Spy On Websites – Competitor Analysis Tools For Marketing Wins

It's all very well focusing on your own business and avoiding dangerous shifts in direction by mimicking your competitors. But knowing your enemy can help you beat them in business. The better you are able to analyze and compare what's working for your competitor, the better you can adjust your own … Read more about Spy On Websites – Competitor Analysis Tools For Marketing Wins

Do You Need An SEO Specialist?

As an SEO consultant, I often hear people devalue the services that the SEO industry offers. SEO experts and SEO specialists are sometimes seen as wizards that sell dreams. Getting to the first page, or the first position on Google is not easy and that's often the dream being sold, but can the … Read more about Do You Need An SEO Specialist?

Monitor Backlinks Review – A Solid Backlink Tool

Monitor Backlinks is a backlink checker app with some unique workflows and tools. It's a tool with a lot of potential for marketing and growth. I'll show you how to use it for backlink building, rank tracking, and for spying on competitors. Overview My first impressions of the tool's interface … Read more about Monitor Backlinks Review – A Solid Backlink Tool