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For most businesses, re-branding means changing domain names. In some cases, the business name won’t change but the domain will need to. An example of
In 2018, most of us in the marketing space understand the value of consistent branding across the internet. A good domain name will make promotion,
Google Analytics is a must-have tool for any online entrepreneur. If you care about improving the user experience, getting more customers, and understanding how to
On 1st August 2018, Google implemented a new algorithm which caused a stir in the SEO community. Nobody outside of Google (and possibly inside the
Email marketing is still one of the most valuable marketing channels for any business. The only way of owning your audience and customers it to
Would you like to sell a physical product online? Do you have an idea for a product but don’t know where to start with sourcing
Google Assistant is Google’s artificial intelligence (AI) voice search service based on natural language processing (NLP). In short, voice search technology understands you when you
Why you should avoid Adwords Express and why Adwords is worth learning.
GDPR is here. It’s been a long time coming but the deadline for compliance has passed. Many businesses in the health space ignored it until
Improving a site's efficiency is often an overlooked practice. A good example of software ripe for some optimization work is WordPress. Out of the box,
How to get reviews on Facebook business pages Business page reviews on Facebook are important for two reasons: 1. Reviews give your business credibility and
This is a fast guide to keyword research. I use other methods such as examining Quora questions, analyzing Amazon book titles, and researching Reddit queries.
Learn how to use competitor analysis tools to spy on businesses in your niche. Take your marketing to the next level!
As an SEO consultant, I often hear people devalue the services that the SEO industry offers. SEO experts and SEO specialists are sometimes seen as
Yoast SEO plugin tutorial updated for 2019 In the WordPress space, there are a couple of contenders for general SEO plugin, but Yoast is the
If you’re looking for the quick answer, I’ll save you time: The best marketing strategy is the one that gets your business the highest return
Got referral spam in Google Analytics? Like a lot of marketers, business owners, and website managers, you might have noticed spam in the language section
Accelerated Mobile Pages (AMP) is a hot topic at the moment, appearing on news and social media feeds frequently. As with every new Google directive,