You’ve created the best blog post on your chosen topic and you know Google will love it. But there’s a problem. Google’s organic traffic takes a while to warm up. It could be months before your blog post is driving significant traffic. But you can’t wait to tell the world about your post and you want to speed up the organic traffic process.
Where to promote your content after publishing?
There are lots of ways to get your brand new post seen around the internet. Social signals, links, and clicks are important to Google’s algorithm so it’s always a good idea to get traffic from multiple sources right away.
Work shouldn’t stop once you’ve finished and posted your post. Use the many free and paid tools available to share and boost your post long before Google notices.
Here’s a step-by-step guide to post publishing tasks and blog post promotion you should take to maximize the impact of your content.
1. Create a UTM link for tracking your marketing campaigns
UTM links add little bits of code to the end of your URL so you can track the results of your social sharing and marketing in Google Analytics. Although Google Analytics is an amazing tool, it can’t match every visitor to a content post somewhere on the internet. Analytics will often show “Facebook” or “Twitter” as the sources but don’t show the actual content that’s driving the traffic. It’s good to know what content is resonating with people. Do more of what’s working, as they say.
When you add UTM parameters to an URL, you can better understand which campaigns work best. It could be as simple as tagging the URL with the social media post ad name or an email signature link.
The simplest way to do this is to use a Chrome extension like the Google Analytics URL Builder, a free tool for quickly adding UTM tags to URLs. Simple.
The prolific team that created one of my favourite tools Convertful, also released a free UTM builder. But not just any URL campaign builder. This one auto-populates the campaign fields for you. You will save a lot of time with this tool.
Check out this guide to UTM tracking for more information.
2. Promote your content on the right social media channels.
Yeah, I hear you yawning. I know you’ve probably heard it a thousand times, “Share on Social!” But I advocate sharing with some form of automation. Don’t manually add your post to each social network. Tools like Buffer, ContentStudio, and HootSuite let you post links from one central location. They even let you repeat content at intervals.
At the same time you’re creating a featured image for your blog post, create images for Facebook, Instagram, Pinterest, Google posts, and every other platform you use.
3. Buy Facebook ads
If I’ve created an important post (most should be) then I’d like to get it noticed and shared in the first 24 hours. This is the only time I’d recommend boosting a blog post on Facebook. $5 should be enough.
Rememberer to always have a pixel on your website for retargeting the people that interacted with your post later.
You can also run some ads with different titles for your post to see which one gets more clicks. This is a good way of A/B testing or “split testing” your titles quickly. And you get the benefit of traffic to your website at the same time.
Use BigSpy to find the best Facebook Ad images and copy.
4. Post on Viral Content Bee
Viral Content Bee is a service for getting your content shared across multiple social media platforms by real people. It’s not a bot service, nor does it use spammy techniques.
The process is simple. You either share other people’s content for credits which you can use to promote your own content or you buy credits to promote your own content.
It’s easy to share but it takes time to find the right stuff. This is why it's quicker to buy some credits and start sharing right away.
Add in your blog post, select the channels you’d like to share it on, add a line or two of text, and let it go viral (hopefully).
5. Flip it to FlipBoard
I’ll admit that Flipboard can be a bit hit-and-miss. And it’s generally more miss than hit. But I always like to post there because I’ve seen huge spikes in traffic from the platform. Unfortunately, I don’t know why some posts get a lot of shares and click and others get almost none.
But adding a post is as simple as clicking a button on your Chrome taskbar (install the extension from the Chrome Store) and posting to a board.
6. Mix It up With Mix.com
Mix is the reincarnation of one of the oldest social sharing websites, Stumbleupon. Traffic from Stumbleupon was sometimes impressive but never very engaged. There’s a much smaller trickle of traffic from Mix but visitors appear to spend longer on your website once they’ve clicked through.
Get an account with mix and add your posts every time you create a new one.
7. Blog Promotion on Pinterest – Drive traffic from the world’s visual idea search engine
Pin the first pin from a new post manually in the most important board on your Pinterest profile. Don't use automatic tools to repin constantly.
Use text rich with keywords and a few relevant hashtags. Pinterest Keyword Tool is a good place to find these keywords but you can also use the Pinterest search bar for this.
After you’ve added a pin manually, schedule up 5-6 pins with different designs and text for the same blog post. Pinterest loves new content and mixing up the artwork and text on pins counts as fresh content.
Learn more about using Pinterest with a WordPress Blog.
8. Post on Subreddits
Check Reddit for mentions of topics related to your post. If you can’t find anything on Reddit, you’re not looking hard enough. Reddit, while sometimes quite a daunting place to hang out, can be a treasure trove of content ideas and a valuable traffic source if you find receptive Redditors.
Post some valuable insights or content on a subreddit and work your blog post link in there. Write something new for Reddit rather than just posting the whole article.
9. Answer the public on Quora
Like Reddit, Quora is a place to answer questions, ask questions, and get insights into the types of content people are looking for. Posting valuable content on Quora can drive a lot of traffic to your website. The best way to approach Quora is to post regularly and be as helpful as possible. Don’t post links every time. Don’t look for people to visit your site every time you answer a question.
But if you follow this strategy, when it does come time to get links back to your content, you’ll drive more traffic and have more success.
10. Reach out to the stars
If you’ve written about any influencers, mentioned articles on other websites, or commented on your peers, reach out and let these people know about your new blog post. It might surprise you to learn how eager people are to share your content if you've written about them in a flattering way.
11. Push your message
Email is still one of the best marketing channels. Despite the regular predictions of the demise of email, the channel still offers one of the best returns on investment for business marketing.
However, it’s getting harder to get people’s email addresses. Lead magnets, free offers, discounts, and other enticing offers are less effective than they were 5 years ago. The two causes of this are overload (people are bombarded with offers) and the fact that people have grown used to the instant-click signup of social media networks. What are the alternatives?
One alternative is Push Notifications, an emerging marketing channel to keep an eye on. Push notifications are browser messages that appear near the address bar asking if you’d like to receive updates and notifications from a website.
The beauty of Push technology is that it only requires a click from the visitor to enable. And from that point on your subscribers will receive notifications from you any time you send them. Of course, this opens the doors to spammy marketing and it can irritate people if you send too often.
Use wisely and Push can be another source of traffic to your blog posts.
12. Give stuff away!
People love to get stuff for free and businesses love to get free viral shares. So when you combine the two, you get a powerful content promotion technique.
Vyper is a tool that lets you create viral contests for visitors. Let’s say you want to get a post shared as widely as possible. Create a contest on Vyper and give away a prize. As a suggestion, take the cost of the Facebook ads or Google ads you might run for this post. Use that money to offer a prize.
You could even offer a gift of the very services your business offers. Doing it that way makes the prize cheaper for you to
Viral Loops is a service (we use it in Fat Frog Media) similar to Vyper where you can reward visitors as thanks for sharing your content. It’s up to you how you set the tasks and the rewards, but you can manage everything from one central location. Viral Loops makes it easy to have your content go viral.
13. Don’t forget to comment
Find blog posts related to your topic or in parallel industries and comment on them. The way to succeed with this tactic is to craft useful and valuable comments. Don’t just spam the website with a link to your new post. Add value!
By adding a thoughtful comment to another blog post, you are effectively creating free content for the site owner. If it’s relevant, they will probably allow it, along with your link.
Be helpful and expect some help in return.
14. Promote your blog posts in guest posts
Writing for other websites is a win-win situation for both parties. The website you write on gets free content and you get a link back to your content. You also get the chance to talk about your content (within reason) and entice people to click the link. So not only does your content get a rankings boost from the backlink, it also gets noticed by a brand new audience. Guest blogging is still alive and well and is one of the best ways to do a multi-tactic approach to promoting your blog post.
15. Track your progress
If you’re not tracking, it didn’t happen. Or something like that. Make sure you know how your content is performing for the keywords you’ve chosen to pursue. Use SE Ranking or Rankactive to see where in Google your blog post ranks. You can add the keywords anytime but the sooner you do it the better you can chart the progress of your marketing efforts.
Now it's time to repurpose your content. Here are just some of the options available to you.
1. Create a podcast episode from the content.
2. Create videos from your blog posts using Wave.Video
3. Create ebooks from your posts with
4. Create infographics with Visme – Infographics are effective in link building campaigns and for sharing on infographics websites.
Keith is the founder of Fat Frog Media. He has worked in the tech, fitness, food, and hospitality industries. Keith helps businesses improve their marketing and conversion rates.