Keith Lang

Keith is the founder of Fat Frog Media. He has worked in the tech, fitness, food, and hospitality industries. Keith helps businesses improve their marketing and conversion rates.

Wellness Marketing Tips & Advice For New Businesses

With Google’s August 2018 update, marketing in the health and wellness niche has gotten a little harder. Authority, Expertise, and Trust are the new buzzwords in wellness marketing as businesses try to improve quality and reach. But if you follow the best practices laid out below, you’ll have a better chance of beating your competitors …

Wellness Marketing Tips & Advice For New Businesses

Get Started Selling Physical Products Online – eCommerce Guide

Would you like to sell a physical product online? Do you have an idea for a product but don’t know where to start with sourcing and selling online? This guide to starting an e-commerce store will help you save money and offers a few shortcuts to getting up and running. Here’s your beginner guide to …

Get Started Selling Physical Products Online – eCommerce Guide

How Voice Search Will Affect Your SEO

Google Assistant is Google’s artificial intelligence (AI) voice search service based on natural language processing (NLP). In short, voice search technology understands you when you ask it a question. It can answer you too. Instead of typing your search in Google.com, with Google Assistant you ask questions using your own voice and the software provides …

How Voice Search Will Affect Your SEO

W3 Total Cache Best Settings: WordPress Speed Plugin

Improving a site’s efficiency is often an overlooked practice. A good example of software ripe for some optimization work is WordPress. Out of the box, WordPress is an excellent tool for building a blog or business website but it’s rather inefficient unless tweaked a little. Caching for WordPress is a great way of squeezing a …

W3 Total Cache Best Settings: WordPress Speed Plugin

How To Get Reviews On Your Facebook Business Pages

How to get reviews on Facebook business pages Business page reviews on Facebook are important for two reasons: 1. Reviews give your business credibility and more exposure on the world’s biggest social network. 2. Search engines such as Google use Facebook reviews as ranking signals. That’s why. Now let’s look at how to get Facebook …

How To Get Reviews On Your Facebook Business Pages

Do You Need An SEO Specialist?

As an SEO consultant, I often hear people devalue the services that the SEO industry offers. SEO experts and SEO specialists are sometimes seen as wizards that sell dreams. Getting to the first page, or the first position on Google is not easy and that’s often the dream being sold, but can the reality be …

Do You Need An SEO Specialist?

SEM vs PPC – Marketing Strategy

If you’re looking for the quick answer, I’ll save you time: The best marketing strategy is the one that gets your business the highest return on investment. Adwords and Search Engine Optimisation (SEO) or Search Engine Marketing (SEM) have a place in the marketing plan for every business. But which one is cheaper, faster, and …

SEM vs PPC – Marketing Strategy

ContentStudio Review – Killer Social Media Marketing Tool

New social media automation tools appear every other day. App developers try all the angles to attract customers in this competitive market. Tools like Buffer, HootSuite, and CoSchedule have lead the way in social media automation software. Each of these tools caters to a different market. But they do the same thing: free up time …

ContentStudio Review – Killer Social Media Marketing Tool

How To Remove Google Analytics Referral Spam

Got referral spam in Google Analytics? Like a lot of marketers, business owners, and website managers, you might have noticed spam in the language section of the Google Analytics referral channel. Or maybe you noticed a jump up in referral traffic numbers recently but nothing to show for it. Your WordPress admin stats might display …

How To Remove Google Analytics Referral Spam

WordPress Accelerated Mobile Pages

Accelerated Mobile Pages (AMP) is a hot topic at the moment, appearing on news and social media feeds frequently. As with every new Google directive, there’s always a period where website owners are figuring out whether they should invest time and effort into learning about the new technology. Here I’ll explain why AMP should definitely …

WordPress Accelerated Mobile Pages

How to Install SSL on WordPress

Google announced in august 2014 that HTTPS is a ranking signal for websites. That means that having an SSL layer on your website will help your site rank higher. HTTPS, which stands for secure HTTP is another signal that Google’s algorithm considers when it comes to positioning your website on the SERP (Search Engine Ranking Page). The …

How to Install SSL on WordPress