Keith Lang

Keith is the founder of Fat Frog Media. He has worked in the tech, fitness, food, and hospitality industries. Keith helps businesses improve their marketing and conversion rates.

SEM vs PPC – Marketing Strategy

If you’re looking for the quick answer, I’ll save you time: The best marketing strategy is the one that gets your business the highest return on investment. Adwords and Search Engine Optimisation (SEO) or Search Engine Marketing (SEM) have a place in the marketing plan for every business. But which one is cheaper, faster, and …

SEM vs PPC – Marketing Strategy

ContentStudio Review – Killer Social Media Marketing Tool

New social media automation tools appear every other day. App developers try all the angles to attract customers in this competitive market. Tools like Buffer, HootSuite, and CoSchedule have lead the way in social media automation software. Each of these tools caters to a different market. But they do the same thing: free up time …

ContentStudio Review – Killer Social Media Marketing Tool

How To Remove Google Analytics Referral Spam

Got referral spam in Google Analytics? Like a lot of marketers, business owners, and website managers, you might have noticed spam in the language section of the Google Analytics referral channel. Or maybe you noticed a jump up in referral traffic numbers recently but nothing to show for it. Your WordPress admin stats might display …

How To Remove Google Analytics Referral Spam

WordPress Accelerated Mobile Pages

Accelerated Mobile Pages (AMP) is a hot topic at the moment, appearing on news and social media feeds frequently. As with every new Google directive, there’s always a period where website owners are figuring out whether they should invest time and effort into learning about the new technology. Here I’ll explain why AMP should definitely …

WordPress Accelerated Mobile Pages

How to Install SSL on WordPress

Google announced in august 2014 that HTTPS is a ranking signal for websites. That means that having an SSL layer on your website will help your site rank higher. HTTPS, which stands for secure HTTP is another signal that Google’s algorithm considers when it comes to positioning your website on the SERP (Search Engine Ranking Page). The …

How to Install SSL on WordPress