Keith Lang

Keith is the founder of Fat Frog Media. He has worked in the tech, fitness, food, and hospitality industries. Keith helps businesses improve their marketing and conversion rates.

UTM Guide: Tracking Your Links For Google Analytics

One problem that marketers and small businesses face is knowing where to spend their money and marketing efforts. Modern analytics and cookie technology are great at helping us view visitor traffic as it flows around our website or app. But we often struggle to know which marketing message resonates best with our clients, which social …

UTM Guide: Tracking Your Links For Google Analytics

ProWritingAid Review – Improve Your Writing With This Editing Tool

ProWritingAid (Pro Writing Aid) appeared up on my radar a few years ago and I grabbed a lifetime deal. I won’t keep you in suspense: It’s been a great investment. This proofreading software for writers will improve your work online. It also improves the flow, vocabulary, and grammar of your writing as you create. Real–time …

ProWritingAid Review – Improve Your Writing With This Editing Tool

Content Marketing and SEO for Health And Fitness Businesses

Organic search engine traffic is the stream of (not paid search) relevant traffic to your website from Google, Bing, Yahoo, and other search engines, resulting from people’s search queries. When someone opens their web browser, goes to Google.com and types in the phrase, “Gym in Dublin”, for example, Google will process the search and provide …

Content Marketing and SEO for Health And Fitness Businesses

Monitor Backlinks Review – A Solid Backlink Tool

Monitor Backlinks is a backlink checker tool with some unique workflows and tools. It’s a tool with a lot of potential for marketing and growth. I’ll show you how to use it for backlink building, rank tracking, and for spying on competitors. Overview My first impressions of the tool’s interface were that it was a little …

Monitor Backlinks Review – A Solid Backlink Tool

Common WordPress Beginner Mistakes & How To Avoid Them

WordPress is an excellent tool for newbie bloggers. It’s simple to install and straight out of the box offers an easy path to publishing content. The most popular blogging platform in the world became the most popular Content Management System (CMS) through more than 10 years of development. The benefits of WordPressfor new users are …

Common WordPress Beginner Mistakes & How To Avoid Them

The Future Of Local SEO – Hint: No Organic Website Traffic

I can see a day when local businesses do not get clicks to their websites from organic search. This is already beginning to happen. Google’s consuming of all available space on the first page SERP (Search Engine Ranking Page) means that fewer people even see your website’s link. What does that mean for small businesses …

The Future Of Local SEO – Hint: No Organic Website Traffic

Best Podcasts for Entrepreneurs 2020

Listening to podcasts has been really helpful in our development as entrepreneurs. Podcasts are a superb resource for learning. And many other bloggers and business owners feel the same. In the last few years, this form of content has been a great source of learning, inspiration and entertainment for many people and its popularity is …

Best Podcasts for Entrepreneurs 2020

Black Friday Deals for Marketers & Bloggers 2019 [INCLUDES Cyber Monday]

Black Friday is one of the most hyped events of the year online. It’s the biggest day of the year for retail. In fact, some 30 % of all retail sales for the year take place between Black Friday and Cyber Monday. Some deals are nothing to shout out about. Others are excellent value deals …

Black Friday Deals for Marketers & Bloggers 2019 [INCLUDES Cyber Monday]

Brand Monitoring Tools – Find Out Who’s Talking About You

Brand recognition has a lot to do with the success of companies like Coca-Coca and Nike. Other companies offer similar products but people trust names they recognise. Names are important. Domain names can help or hinder a company. Your online footprint can make or break you. Your website, blog, social media account, lifestyle business, or …

Brand Monitoring Tools – Find Out Who’s Talking About You

How To Change The Domain Name Of Your WordPress Website

For most businesses, re-branding means changing domain names. In some cases, the business name won’t change but the domain will need to. An example of the latter might be if your domain name example.net is changing to example.com. The company name remains the same but the domain name changes. You might even change from HTTP …

How To Change The Domain Name Of Your WordPress Website

How To Find A Domain Name For Your Business Or Brand

In 2018, most of us in the marketing space understand the value of consistent branding across the internet. A good domain name will make promotion, sharing, and networking easier. Imagine trying to find social handles for MyMarketing-Tools-direct.co.uk ? Not an easy task. Short, memorable domain names are the way to go. As I’ve mentioned before …

How To Find A Domain Name For Your Business Or Brand

Beginners Guide To Google Analytics

Google Analytics is a must-have tool for any online entrepreneur. If you care about improving the user experience, getting more customers, and understanding how to improve your website, you should install this free tool. There are good alternatives to Google’s analytics software, but Google Analytics (GA) is free, it has the power of Google (Alphabet) behind …

Beginners Guide To Google Analytics

The Google Medic Update: Health Niches Penalties

Google constantly updates the algorithm that powers Google search. It happens daily. But one particular change, known as the Medic Update, caused a huge stir in the SEO community and affected thousands of websites in the health and fitness niches (to name a few). Nobody outside of Google (and possibly inside the search engine giant) …

The Google Medic Update: Health Niches Penalties

How To Get Started With MailChimp Email Marketing Platform

Email marketing is still one of the most valuable marketing channels for any business. The only way of owning your audience and customers it to maintain email lists of your customers, followers, future prospects, and leads. If you have a business that depends on product sales then you need to start a mailing list. If …

How To Get Started With MailChimp Email Marketing Platform

Get Started Selling Physical Products Online – eCommerce Guide

Would you like to sell a physical product online? Do you have an idea for a product but don’t know where to start with sourcing and selling online? This guide to starting an e-commerce store will help you save money and offers a few shortcuts to getting up and running. Here’s your beginner guide to …

Get Started Selling Physical Products Online – eCommerce Guide

How Voice Search Will Affect Your SEO

Google Assistant is Google’s artificial intelligence (AI) voice search service based on natural language processing (NLP). In short, voice search technology understands you when you ask it a question. It can answer you too. Instead of typing your search in Google.com, with Google Assistant you ask questions using your own voice and the software provides …

How Voice Search Will Affect Your SEO

W3 Total Cache Best Settings: WordPress Speed Plugin

Improving a site’s efficiency is often an overlooked practice. A good example of software ripe for some optimization work is WordPress. Out of the box, WordPress is an excellent tool for building a blog or business website but it’s rather inefficient unless tweaked a little. Caching for WordPress is a great way of squeezing a …

W3 Total Cache Best Settings: WordPress Speed Plugin