Keith Lang

Keith is the founder of Fat Frog Media. He has worked in the tech, fitness, food, and hospitality industries. Keith helps businesses improve their marketing and conversion rates.

Blog Post Promotion Checklist: Where To Share Your Content

You’ve created the best blog post on your chosen topic and you know Google will love it. But there’s a problem. Google’s organic traffic takes a while to warm up. It could be months before your blog post is driving significant traffic.  But you can’t wait to tell the world about your post and you …

Blog Post Promotion Checklist: Where To Share Your Content

WordPress Image Sizes – Optimising Visuals for Your Website

All images are not created equal. The photos, images, and designs on your website can have a huge impact on a website, and not just in terms of aesthetics. Don’t fall foul to Google penalties and don’t annoy your visitors. Take advantage of the SEO benefits and performance gains from creating the perfect web images.  Here’s …

WordPress Image Sizes – Optimising Visuals for Your Website

Local SEO & Marketing for Small Business

Local SEO Marketing is a concept that has really taken hold in the last couple of years. Google has clamped down on spam links and irrelevant backlinks. Guest post blogging has, according to some important sources, also declined as a valuable link-building strategy.  There are fewer avenues for improving your results in organic search. Content …

Local SEO & Marketing for Small Business

How To Start A Fitness Blog In 2020

This guide to starting a fitness blog for beginners will show you how to avoid costly mistakes, how to set up a traffic-generating website, how to find topics to write about, and how to dominate your fitness niche.

Designrr Review – Fast eBook Maker For Marketing & Branding

Ebooks are effective lead magnets. Millions of marketers can’t be (always) wrong. And eBooks can be a great marketing channel for your blog or business. Creating an eBook has traditionally been a laborious task. Not so long ago, it was also expensive. It’s all well writing your book content in Word or Google Docs but …

Designrr Review – Fast eBook Maker For Marketing & Branding

RelayThat Review – Rapid Graphic Design Tool For Non-Designers

Graphic design tools come and go. In the marketing sphere of influence, it seems like every week there’s a new product hailed as the “best graphic design tool” for newbies, or game-changing tool for automating your social media image posts. You might be familiar with tools like Canva. RelayThat is similar to Canva, but has a …

RelayThat Review – Rapid Graphic Design Tool For Non-Designers

How to Switch Website Host

I get asked all the time for recommendations on web hosting companies. The questions come from business owners frustrated with GoDaddy’s awful service and marketing funnels. Or they’ve been duped into signing up for some half-baked hosting service. If you’re not happy with your hosting account, you should change. Switching hosting account can seem like …

How to Switch Website Host

UTM Guide: Tracking Your Links For Google Analytics

One problem that marketers and small businesses face is knowing where to spend their money and marketing efforts. Modern analytics and cookie technology are great at helping us view visitor traffic as it flows around our website or app. But we often struggle to know which marketing message resonates best with our clients, which social …

UTM Guide: Tracking Your Links For Google Analytics

ProWritingAid Review – Better Than A Human Editor?

ProWritingAid (Pro Writing Aid) appeared up on my radar a few years ago and I grabbed a lifetime deal. I won’t keep you in suspense: It’s been a great investment. This proofreading software, spelling and grammar checker, and editing software for writers will improve your work online. ProWritingAid helps improves the flow, vocabulary, and grammar …

ProWritingAid Review – Better Than A Human Editor?

Content Marketing and SEO for Health And Fitness Businesses

Organic search engine traffic is the stream of (not paid search) relevant traffic to your website from Google, Bing, Yahoo, and other search engines, resulting from people’s search queries. When someone opens their web browser, goes to Google.com and types in the phrase, “Gym in Dublin”, for example, Google will process the search and provide …

Content Marketing and SEO for Health And Fitness Businesses

Monitor Backlinks Review – A Solid Backlink Tool

Monitor Backlinks is a backlink checker tool with some unique workflows and tools. It’s a tool with a lot of potential for marketing and growth. I’ll show you how to use it for backlink building, rank tracking, and for spying on competitors. Overview My first impressions of the tool’s interface were that it was a little …

Monitor Backlinks Review – A Solid Backlink Tool

WordPress Tips And Tricks For Beginners

WordPress is an excellent tool for newbie bloggers. It’s simple to install and straight out of the box offers an easy path to publishing content. The most popular blogging platform in the world became the most popular Content Management System (CMS) through more than 10 years of development. The benefits of WordPress for beginners are …

WordPress Tips And Tricks For Beginners

The Future Of Local SEO – Hint: No Organic Website Traffic

I can see a day when local businesses do not get clicks to their websites from organic search. This is already beginning to happen. Google’s consuming of all available space on the first page SERP (Search Engine Ranking Page) means that fewer people even see your website’s link. What does that mean for small businesses …

The Future Of Local SEO – Hint: No Organic Website Traffic

Best Podcasts for Entrepreneurs 2020

Listening to podcasts has been really helpful in our development as entrepreneurs. Podcasts are a superb resource for learning. And many other bloggers and entrepreneurs feel the same. In the last few years, this form of content has been a great source of learning, inspiration and entertainment for many people and its popularity is growing. …

Best Podcasts for Entrepreneurs 2020

Black Friday Deals for Marketers & Bloggers 2019 [INCLUDES Cyber Monday]

Black Friday is one of the most hyped events of the year online. It’s the biggest day of the year for retail. In fact, some 30 % of all retail sales for the year take place between Black Friday and Cyber Monday. Some deals are nothing to shout out about. Others are excellent value deals …

Black Friday Deals for Marketers & Bloggers 2019 [INCLUDES Cyber Monday]

Brand Monitoring Tools – Who’s Talking About You?

Brand recognition has a lot to do with the success of companies like Coca-Coca and Nike. Other companies offer similar products but people trust names they recognise. Names are important. Domain names can help or hinder a company. Your online footprint can make or break you. Your website, blog, social media account, lifestyle business, or …

Brand Monitoring Tools – Who’s Talking About You?

How To Change The Domain Name Of Your WordPress Website

For most businesses, re-branding means changing domain names. In some cases, the business name won’t change but the domain will need to. An example of the latter might be if your domain name example.net is changing to example.com. The company name remains the same but the domain name changes. You might even change from HTTP …

How To Change The Domain Name Of Your WordPress Website

How To Find A Domain Name For Your Business Or Brand

In 2018, most of us in the marketing space understand the value of consistent branding across the internet. A good domain name will make promotion, sharing, and networking easier. Imagine trying to find social handles for MyMarketing-Tools-direct.co.uk ? Not an easy task. Short, memorable domain names are the way to go. As I’ve mentioned before …

How To Find A Domain Name For Your Business Or Brand